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Our guest today is the President of Iron Tribe Fitness, Karen Broadwater.
As the President of Iron Tribe Fitness, Karen has always been passionate about executing and advancing brand strategy, driving customer engagement, and improving the user interface experience. Before taking the role of President in 2018, she was the Vice President of Brand Experience. Iron Tribe Fitness is a rapidly growing franchise brand with nine corporate locations and 29 total locations across the country. Not only has Karen been with the company for 11 years now, but she began her journey as a customer. In today’s episode, Cameron and Karen discuss some of the idiosyncrasies of being a franchisor, and how they were able to remain resilient even through the height of the pandemic.
In This Episode You’ll Learn:
- Karen’s 11-year journey with the company, from being a customer to eventually taking over as company President.
- How they were able to create a remote culture, retain customers and maintain franchise partners during COVID, when everything was shut down.
- How Iron Tribe has made use of ‘the flywheel effect’ to help grow their business over time.
- Some of the most common marketing mistakes gyms regularly make.
Connect with Karen: Website | LinkedIn
Connect with Cameron: Website | LinkedIn
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