Ep. 273 – President, Iron Tribe Fitness, Karen Broadwater

Apr 25, 2023

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Our guest today is the President of Iron Tribe Fitness, Karen Broadwater.

As the President of Iron Tribe Fitness, Karen has always been passionate about executing and advancing brand strategy, driving customer engagement, and improving the user interface experience. Before taking the role of President in 2018, she was the Vice President of Brand Experience. Iron Tribe Fitness is a rapidly growing franchise brand with nine corporate locations and 29 total locations across the country. Not only has Karen been with the company for 11 years now, but she began her journey as a customer. In today’s episode, Cameron and Karen discuss some of the idiosyncrasies of being a franchisor, and how they were able to remain resilient even through the height of the pandemic.

In This Episode You’ll Learn:

Karen’s 11-year journey with the company, from being a customer to eventually taking over as company President.
How they were able to create a remote culture, retain customers and maintain franchise partners during COVID, when everything was shut down.
How Iron Tribe has made use of ‘the flywheel effect’ to help grow their business over time.
Some of the most common marketing mistakes gyms regularly make.

Resources:

Connect with Karen: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

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Written By Cameron Herold

Cameron Herold is known around the world as THE CEO WHISPERER. He is the mastermind behind hundreds of companies’ exponential growth. Cameron’s built a dynamic consultancy: his current clients include a “Big 4” wireless carrier and a monarchy. What do his clients say they like most about him? He isn’t a theory guy—they like that Cameron speaks only from experience. He earned his reputation as the CEO Whisperer by guiding his clients to double their profit and double their revenue in just three years or less. Cameron is a top-rated international speaker and has been paid to speak in 26 countries. He is also the top-rated lecturer at EO/MIT’s Entrepreneurial Masters Program and a powerful and effective speaker at Chief Executive Officer and Chief Operating Officer leadership events around the world.