Ep. 256 – How Improving Your Managers’ Skills is the Key to Business Growth

Feb 23, 2023

Today’s episode features an interview Cameron did as part of the Strategy and Leadership podcast with Anthony Taylor.

During the discussion, Cameron explains the point where a business needs a second in command: Specifically, when a business grows to the point where it can’t handle the people and is missing opportunities. Many entrepreneurs make the mistake of hiring one too soon. He explains why he believes a second in command needs to be able to oversee and lead the employees, without needing to know how to do everyone’s job. They take ideas out of the CEOs mind, organize them, and help decide which ideas to green, yellow, or red light. This means asking a lot of questions and putting systems in place to start projects. Cameron shares some of his ‘aha’ moments, such as his realization that a quickly growing company will easily outgrow the skills of its managers and leaders unless they are replaced or trained as you grow. He explains his belief that entrepreneurs need to lean out 2-3 years into the future, and if the company is going to be bigger, managers need to be given the skills they need to lead. He also provides the thinking behind the COO Alliance: Namely that there was no network for the second in commands with a minimum of $5 million in revenue. Now, the COO Alliance has members in 17 countries.


In This Conversation We Discuss:

  • The role of the second in command in a business.
  • Cameron’s biggest ‘aha’ moments after helping build four companies.
  • The importance of growing the skills of your managers.
  • The power of continuous learning and the COO Alliance.



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Written By Cameron Herold

Written By Cameron Herold

Cameron Herold is known around the world as THE CEO WHISPERER. He is the mastermind behind hundreds of companies’ exponential growth. Cameron’s built a dynamic consultancy: his current clients include a “Big 4” wireless carrier and a monarchy. What do his clients say they like most about him? He isn’t a theory guy—they like that Cameron speaks only from experience. He earned his reputation as the CEO Whisperer by guiding his clients to double their profit and double their revenue in just three years or less. Cameron is a top-rated international speaker and has been paid to speak in 26 countries. He is also the top-rated lecturer at EO/MIT’s Entrepreneurial Masters Program and a powerful and effective speaker at Chief Executive Officer and Chief Operating Officer leadership events around the world.

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