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Our guest today is COO Alliance Member and B2B marketing specialist Kevin (Kevlex) Beeftink, COO of Funnelytics.
Kevin combines commerce, digital marketing and scalable processes to help businesses grow their efforts. Every commercial success comes with an operational challenge and vice versa, and he has experienced this cycle several times. He enjoys tackling challenges on every new round of growth.
This Dutch father of four is outspoken and highly driven, which reflects in his style of communication with internal and external stakeholders, usually at an executive and management level. Operations and digital marketing have become his field of expertise over the last decade, strategising and executing on highly effective digital marketing strategies for B2B, from strategy execution to team dynamics.
Prior to his time at Funnelytics, Kevin worked as an account and digital strategist for Create Value, a digital advertising agency in Holland and was the owner of To The Point Digital Productions, which offered custom platform development to clients based on WordPress.
Kevin takes great pride in creating and supporting a stable structure for his growing team of tech and marketing engineers.
In This Conversation We Discuss:
- The fundamental differences between a CEO and a CFO.
- Explaining to employees the differences between a budgeted revenue number, and a goal.
- The importance of speaking your mind and sharing your mistakes.
- The mistakes many companies make when choosing a digital agency.
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