Ep. 248 – Funnelytics COO, Kevin Beeftink

Jan 17, 2023

Our guest today is COO Alliance Member and B2B marketing specialist Kevin (Kevlex) Beeftink, COO of Funnelytics.

Kevin combines commerce, digital marketing and scalable processes to help businesses grow their efforts. Every commercial success comes with an operational challenge and vice versa, and he has experienced this cycle several times. He enjoys tackling challenges on every new round of growth.

This Dutch father of four is outspoken and highly driven, which reflects in his style of communication with internal and external stakeholders, usually at an executive and management level. Operations and digital marketing have become his field of expertise over the last decade, strategising and executing on highly effective digital marketing strategies for B2B, from strategy execution to team dynamics.

Prior to his time at Funnelytics, Kevin worked as an account and digital strategist for Create Value, a digital advertising agency in Holland and was the owner of To The Point Digital Productions, which offered custom platform development to clients based on WordPress.

Kevin takes great pride in creating and supporting a stable structure for his growing team of tech and marketing engineers.

In This Conversation We Discuss:

  • The fundamental differences between a CEO and a CFO.
  • Explaining to employees the differences between a budgeted revenue number, and a goal.
  • The importance of speaking your mind and sharing your mistakes.
  • The mistakes many companies make when choosing a digital agency.



Funnelytics – Click Here

Kevin’s Website

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Written By Cameron Herold

Written By Cameron Herold

Cameron Herold is known around the world as THE CEO WHISPERER. He is the mastermind behind hundreds of companies’ exponential growth. Cameron’s built a dynamic consultancy: his current clients include a “Big 4” wireless carrier and a monarchy. What do his clients say they like most about him? He isn’t a theory guy—they like that Cameron speaks only from experience. He earned his reputation as the CEO Whisperer by guiding his clients to double their profit and double their revenue in just three years or less. Cameron is a top-rated international speaker and has been paid to speak in 26 countries. He is also the top-rated lecturer at EO/MIT’s Entrepreneurial Masters Program and a powerful and effective speaker at Chief Executive Officer and Chief Operating Officer leadership events around the world.

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