Ep. 153 – Podcast Magazine – Executive Editor, Kelly Poelker

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Our guest today is Kelly Poelker, the Executive Editor for Podcast Magazine. 

Kelly Poelker is also the President & COO of both Ear Control and Bold Enterprises which she runs alongside Steve Olsher.  Kelly has been providing high-level customer service, business support,  consulting,  coaching, and event management to businesses and leading entrepreneurs for over 35 years. She’s a pragmatic idealist, bestselling author and visionary with an incomparable track record of helping to facilitate dramatic results for her six- and seven-figure clients while holding them accountable to achieve their business goals and objectives.

Kelly serves many roles from the Executive Editor of Podcast Magazine, Content Producer for the Hot 50 Countdown and the soon to be Beyond The Microphone, as well as being the lead coach for the company’s year long Icon Maker coaching program where they help clients to become icons of influence in their niche.

In This Conversation We Discuss:

• Kelly’s management over three businesses 
• How podcasting became a pillar to their businesses 
• How Kelly developed the filter for Steve Olsher’s ideas 
• How Podcast Magazine became the “Rolling Stone” of podcasts 
• How the quality of content drives the success of a podcast 

Resources:

Connect with Kelly Poelker: LinkedIn 

Podcast Magazine – https://podcastmagazine.com/

Connect with Cameron: Website | LinkedIn

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Our guest is Kelly Poelker, the Executive Director for Podcast Magazine. Kelly Poelker is also the President and COO of both Ear Control and Bold Enterprises, which she runs alongside Steve Olsher. Kelly has been providing high-level customer service, business support, consulting, coaching, and event management to businesses and leading entrepreneurs for over 35 years.

She’s a pragmatic idealist, best-selling author, and visionary with an incomparable track record of helping to facilitate dramatic results for her 6 and 7-figure clients while holding them accountable to achieve their business goals and objectives. Kelly serves many roles, from the Executive Editor of Podcast Magazine, content producer for the Hot 50 Countdown and the soon-to-be Beyond the Microphone, as well as being the lead coach for the company’s year-long Icon Maker coaching program where they help clients to become icons of influence in their niche. Kelly, welcome to the show.

Thank you.

Normally, when I do these interviews, every guest is a little bit nervous. I’m sitting here going, “I’m interviewing the second-in-command for Podcast Magazine. I don’t know what I’m doing.” It’s the Impostor syndrome starting to kick in hardcore. The playing field is completely level. I’m looking forward to learning from you. Thanks for doing this.

You are welcome.

Tell me a little bit about your background and how you got to where you are. First off.

That goes way back. I’m aging myself. From a business standpoint, I have been in business for over twenty years. About a couple of years ago, I fell into connecting with Steve. It has been a wild ride ever since then. I have a history. Before starting the company, I was the Sales and Marketing Coordinator for a major raw material supplier.

Before that, I had ten and a half years in banking, retail, and direct sales. I was even the Easter Bunny at the mall. It goes way back being a character as well as bringing everything together in a customer support role. I have always been in the support customer service area and behind the scenes but I’m coming a little bit more in front of the scenes.

There are these three businesses that you are involved in. What’s the core focus of what you are working on or the two of you with the businesses?

Podcast Magazine falls under Ear Control. We have four pillars there the magazine, podcast network, tech arm, and live events, which will be coming up called Podfest Expo.

Are you overseeing all of those different businesses or business units?

Yes. That’s all under Ear Control. The Bold Enterprises is comprised of all of our coaching aspects and our products, programs, and services that are more of the Steve Olsher brand.

When did podcasting become the focus? Has that been a seven-year drive? Was there something going on with those businesses prior to podcasting?

Steve had a podcast he started back in 2009. He wasn’t 100% on it every single week with consistency and stuff, so he let that go. He moved from Chicago to San Diego. When he got here and got settled, we met up in 2015. We then started doing the Reinvention Radio on a regular basis. After that, we grabbed him a couple of co-hosts, Mary Goblet and Richard Otey. They went strong enough since COVID struck.

We did live in the studio for a couple of hours. We had the Reinvention Radio and then later brought on Beyond 8 Figures, where we brought on people that were CEOs, company cofounders, and founders that were running businesses that were $10 million or more or exited a company for $10 million or more. Along with Mary and Richard, that went up until right about COVID struck. We tried to do it on the Facebook Live feeds and things for a little while after that.

We then sold Beyond 8 Figures and had Reinvention Radio on the block for a little bit, too. With Clubhouse, we’ve taken that back. Steve is doing regular interviews for Reinvention Radio again. He is still active in it, which is the 1, and then we have the 2. We have the Hot 50 Countdown, which is hosted by Rob Actis. That falls under Podcast Magazine. It’s a Casey Kasem top 50 countdowns of our Hot 50 chart that we publish each month. We have the Beyond the Microphone coming up.

Beyond the Microphone is your live event?

No. The live event will be Podfest Expo. It’s like Comic-Con meets new media summit type of thing.

You have a lot on the go. He sounds like a classic entrepreneur. Are you constantly playing cleanup to that in the CEO role?

Yes and no. We stay in pretty good communication and try to keep him on focus. The mind races but with the plans that we have in place, he brings something to me, and I will be like, “Is that going to move us forward in the direction that we are wanting to?” We weigh it out. He’s good about bringing things back in when he starts to go off the beaten path. When he started on Clubhouse, I was like, “That takes up so much time and everything.” He is ultimately riding out this wave to move things forward for us. The connections that he’s making are awesome. I go sit in rooms, and he knows not to call me up on stage because I’m working while I’m listening.

It’s interesting that you’ve got the confidence to be able to say, “Is that going to move us forward?” It’s not even so much the confidence but also the understanding that some of these crazy ADD manic ideas that entrepreneurs have often aren’t going to drive us forward. They are sometimes a distraction. What’s the filter that you use or that you try to get him to use to decide on whether it’s a yes, maybe a not now or a no?

We have and teach people in our Icon Maker program about everything that needs to move toward your last step on the path. For us, that’s our Icon Maker program. Everything that we do needs to somehow relate back to driving people into that program. We also have to weigh out what it does from the podcasting standpoint as far as him and his connection and where it can go with the other side of the business on the Ear Control side. We must weigh it out and see what makes the most business sense based on our goals.

Podcast Magazine: Podcast Magazine’s Icon Maker Program teaches people everything they need to move towards their last step on the path to success.

How many employees do you have within the brands within the different companies?

It’s just us. We haven’t made our first official hire yet.

That’s a lot of complexity to be running with such a small group.

That’s not to say that we don’t have support. We have a great team on the Podcast Magazine side. We have a twenty-plus team of category directors who write all the articles every month, a great graphic designer, and an editor. We have a super team over there. They cross the borders of both as far as our tech support and web support. We contact everyone. That first real official employee hire is what we haven’t done yet but that’s in the near future.

You don’t need a full-time 40 to 50-hour-a-week person when you are working with 40 to 50 contractors and freelancers. The new way of doing business is getting freelancers who are wherever the heck they are getting the stuff done instead of needing somebody showing up five days a week. It doesn’t make sense. You are working with a lot of people.

For a while there, it was me, Steve, and a couple of people. With the magazine, there was no way that we could produce that with just me and him. If you think about the way that Podcast magazine was born, it was in October 2019. He was at an event and had this idea. I was sitting in the room with our private clients doing one of our intensives, and I got a text. He’s like, “What do you think about starting a magazine?” I’m looking at all this stuff around me that is on my to-do list.

He explained what his thoughts were around it and that it didn’t exist. He was like, “Why can’t we do this?” The next thing I knew, he was like, “We bought the domain. We are going to do a magazine.” I was like, “Can we at least wait until the first quarter of 2020?” He was like, “Yes, we can.” I didn’t know that he meant to release the first issue in January 2020. Over the course of under 100 days, we put together a team of category directors and designers. We got the logo and cover concepts down and released our first issue on January 28th, 2020.

You released an entire magazine from concept to first issue in under 100 days. Was it a printed edition or was it a pure online magazine, or both?

We do both print and digital. It was 146 pages on our first one. He asked the designer, and thank God she has been working with him for quite a while, “Can you do this thing? I’m thinking it’s only going to be 80 pages max or something like that.” It’s beautiful. She does such a fantastic job.

What’s the revenue from that magazine? Is it revenue share or advertising? I can’t imagine it being all circulation.

At the same time that we were building the team and getting the content together, we also built a subscriber list of over 20,000 that we launched. Our focus over this whole first year has been more on building the subscriber base. We are double that at around 40,000. Plus, the social media reach that we have between all of our directors, our list, and all that is well over a million when you think about the collective total. In our second year, we are focusing more on getting partners and advertisers to monetize it. For our first year, we were not monetizing at all.

Podcast Magazine: In its second year, Podcast Magazine focuses on getting more partners and advertisers to monetize the publication properly.

For the first year, was it largely lead gen and marketing that would drive into your Icon Maker program?

No. You have to look at the magazine would run something completely from a different angle. We certainly bounce people over from our subscriber list to the other side of the fence, if you will. We do events like our prompting from podcasts, programs, and new media summits. It’s all things that are attractive to podcasters still. We bounce people over into there. We have been able to monetize that way by getting people into the other programs, products, and services that we offer, including Icon Maker.

What’s the cost to pull together a magazine like that and run it? Are you doing one issue a month or once a quarter?

We do one every month. The first year was supposed to be, “I’m going to throw $20,000 at this and see how we do with it.” That has grown to a few more zeros on it. It takes a lot to produce it. If you look at the people that we’ve had on the cover, I don’t know if you’ve seen an issue of it or not but Steve has sat down with Jordan Belfort, Katie Couric, Jillian Michaels, Jenna Kutcher, and Dave Ramsey. It keeps getting better. There’s a lot more in store in the future.

Those draw in the subscribers and the readers in the poll to read the magazine, and then we hope to monetize them. We do sell some print subscriptions. That’s something that we are looking at whether we approach the airport stores or little local places or get some other partner that can help us on the print side to more mass produce than we do. Those are things that we are looking at this 2022.

Mostly, magazines, newspapers, and any print media make all their money off advertising. The only way they get advertising dollars is if they have good content and a good subscriber base. You are doing it the right way. As you are pointing out, it’s expensive but you are establishing yourself as the thought leaders in the industry. The industry has a lot of individual podcasters like Jordan Harbinger, Lewis Howes, and Tim Ferriss. Those are strong podcasters. I’m naming off the business ones. There are all kinds of different niches. Does Podcasting Magazine have a niche specific or are you across the whole layer of podcasters?

No. We focus more on podcast fans. We refer to ourselves as the Sports Illustrated or the Rolling Stone of podcasting. We feature over 150 podcasts in every issue. Probably 99.9% of those you haven’t heard of. You’ve got all these top charts with the Joe Rogans, Dave Ramseys, and this and that. They are in the top charts all the time, so they continue to get more popular. It’s this ascending spiral that we wanted to give some focus to those that should be on the charts that you never hear about. That’s what we’ve set out to accomplish, and we do a good job of it.

Any podcasters out there are thankful that the magazine exists and that they get some exposure. We never have a lack of people to feature. We do have one section that is the professional podcaster that focuses on the podcaster themselves, how to better monetize your show, and different tips, tricks, and things like that. We have gadgets, gizmos, and gear. It has historically been focused on different headsets that are attractive to podcast fans. We may look to expand a little bit more on that to have maybe a little bit heavier section focusing more on the podcasters in the near future but it’s under consideration. Mostly, it’s the podcast fans and the customer.

It’s super interesting. I love that you are focusing on the fan base as well and then giving them exposure to all the ones that they don’t know about yet. It is a huge need. I have a quick side question on podcasting itself, and then I want to go back into the business with you. It seems to be that everyone and their brother and sister are starting a podcast. How do we tell them not to? How do we tell so many of them, “Don’t,” or do we say, “Go for it. Do it,” and not worry about the fact that they may only ever run six episodes? It may not be able to be monetized. Do you do anything around that at all?

We have a program that teaches people how to launch and how to launch it properly. We look at it as the business of podcasting or podcasting as a business. If you want to sustain yourself, then we teach what we call the new media trifecta, where you establish a brand, an online course, and a podcast around what your core gift is and the message you have to share with the world. That’s how you monetize it.

To sustain your business, you need the new media trifecta: a brand, an online course, and a podcast around your core gifts and message.

Podcasting is one branch on the tree of the overall business structure. That’s how you avoid pod fade. It’s when you have a purpose and want to drive it forward around a business that you want to build. There’s always going to be the hobbyist or the one that does it as a passion project because they have something to say.

You are right. There are two parts. One is the hobbyist. They are doing it as a hobby. They don’t need to have any reason to monetize it. There’s nothing wrong with that, considering, at the end of the day, we all die, and none of this matters anyway. Let’s enjoy the ride. There’s something beautiful about that for the hobbyist.

On the business side, I love the fact that you talked about the trifecta where if they have the business idea, their core purpose, and if they have a course that they could be monetizing, the podcast becomes the lead gen. We have Jeff Walker, who is the godfather of the Product Launch. He’s going to be speaking to our COO Alliance. He will be speaking to all of our members from around the world. The course idea does get monetized nicely off a podcast. It doesn’t have to be any other complicated part of your business. It’s Interesting.

It can be very simple. There are different ways that you can monetize on a podcast as far as you can. You can go out and make it your job every day to try and find sponsors. You can have your own commercials and pitches. Every one of our shows had our own commercials running. We didn’t have paid sponsors and advertisers.

There are different ways to monetize on a podcast. You can find your own sponsors or create your commercials.

If you are a coach and you have a specialty, you bring people on and have your guests be potential clients for you. Take the guest to client route to monetize. You can bring somebody on, coach them a little bit, demonstrate what you are able to do, and then bring them in as a client or whoever the listeners are going to reach out to. There are different kinds of ways.

I was a guest on people’s podcasts. I have been a guest on dozens. I was a guest on Andrew Warner’s Mixergy podcast and then on John Lee Dumas’ EO Fire podcast a couple of years ago. Both of them turned into live coaching calls, where I ended up coaching them on their business in the middle of a podcast where they were supposed to be interviewing me. It was amazing. It was super fun.

It didn’t start that way on purpose. They asked me a question and I’m like, “How about me ask you the same question?”’ They were like, “I didn’t expect that to come.” It was fun. I love the interaction of podcasting. Tell me something else about podcasting. I met your CEO, Steve, at Clubhouse. What is Clubhouse going to do for podcasting?

In my opinion, it’s not going to replace it. It can be used as a tool to enhance it. He is doing live recordings of our show Reinvention Radio on there. It enhances it in a way because you have the old call-in shows and stuff. He’s always wanted to have that. His heart is in being a DJ, having a show, being interactive with people, and talking. You can have much more of a two-way conversation with other people when you are talking at Clubhouse that you can bring to the stage. Recording all of that allows more people to interact with the guests.

I was one of the first guests to be interviewed on a live podcast on Clubhouse. It was intriguing when each of the questions that were being asked, he had them do a quick disclosure like, “I agree to have this recorded.” You are right. It’s doing a couple of things. One is that it’s giving podcasters more exposure to get bigger audiences for their podcast.

Secondly, it’s an interesting way if you do them live or you can then take Q&A from the audience that’s live. It’s almost like a live radio call-in. The third is that it’s showing a lot of people who have never listened to podcasts before how interesting it can be to listen in on conversations and hear stuff live instead of reading it all the time. It’s giving some more exposure to it. You are right.

That’s very true. I never thought about that part but that’s exactly right.

I’m still listening to both. I’m probably devouring much more content by listening than ever before. I’m probably reading less. It may be hurting our reading of blogs and reading of books because we are choosing to devour content differently.

I’m sure that there are plenty of rooms that you can go to and be read to.

I’m sure there are as well.

There is room for everything. There’s a trade show for everything. There’s a Clubhouse room.

Let’s go back to the business for a second. You got involved in working with Steve. What was it that attracted you to work with him then in that first year a couple of years ago?

I don’t think that revealed itself until a couple of years later. When I spoke with him, I was reading one of my other clients’ emails. He got a notice about a Facebook group that they were both involved in. He was looking for a virtual assistant. On messenger, I started talking to him. He only hired me in the beginning, to manage his inbox and get him interviews. The more I got involved, I was like, “We could be doing this.” I weaved my way into everything.

We’ve grown exponentially, especially over the last few years. It was great working with him because it was all these years of everything that I had ever done and worked in. I’m one of those that can apply my knowledge from one place to another very deeply. I was able to do that and have the business sense around things. I’m not just a task lists follower. I like to get in, get involved, and be in control. That all played out very nicely.

It’s interesting. Your journey from EA or virtual assistant into the second-in-command role is not a rare one. It’s fairly common that I’m seeing in some of these entrepreneurial firms that grow quickly. It’s almost like you get sucked into that vortex. All of a sudden, everyone looks around and goes, “You are running the company with me.”

What’s beautiful, though, is that you have the administrative, organizational put-systems-in-place stuff that every entrepreneur needs. You can be the yin and yang to that entrepreneurial ADD manic craziness that they need to be able to start stuff and get going. Secondly, you have that intuitive or innate ability to say, “Is that crazy idea of yours going to help us?” which is very rare. It’s more of a COO skill than an EA skill. More EAs will say, “I will do what my boss tells me,” whereas you’ve migrated past that, too. You will slow that down.

I always call that the emperor’s new suit. Remember that fable from when we were growing up? It’s the king that had the suit of magic fibers but he was naked and the four-year-old said, “You are not wearing any clothes.” You have that skill. What gave you the confidence to say those things or to ask, “Is this going to help us?” Was it because you were overwhelmed and busy or was it because you had higher trust?

I have an entrepreneurial spirit in myself. Having been in business and the people that I surrounded myself with and learned from along the way that in all my years of doing anything, every job I had, I became a sponge. I would grow to the top of what I could, and they wouldn’t let me go anymore, so I went somewhere else. That included the position that I had before I even started my company. They wouldn’t let me advance because I left too many holes in the other side of things. I said, “That isn’t going to hack it anymore.”

I proposed a work-at-home situation. I had already started my business part-time. I’m like, “If I’m doing this for these guys, I can do it from home for more than just them.” I said, “I would like to work from home and in this capacity.” They said, “We can’t have that because it will set up precedence for everybody else.” Two weeks later, I gave my six weeks’ notice. At the end of the year, I was out of there. I signed them as a client on my last day and worked with them for another year and a half.

Everyone at that company is working from home, and they are wondering what the heck they missed.

It has since been reorganized a lot more times than it was when I was there. It has broken off into different things. I have had that mind of if there’s more to do, you can streamline things. I don’t have a problem telling people and speaking up when I see things that they might want to consider in a different way to be more efficient. I make strong decisions and listen to my gut. I learned a lot of that from Mary Goblet over the years. I’m confident in that way.

I have ideas, too, and that’s one downfall with Steve. I could sometimes propose that we do something this way like, “What if we do this?” It gets turned back on me because he’s going to execute whatever that idea is. I step in that all the time. Steve is great to work with, unlike the corporate world that I came from. This has given me a lot more confidence too in working with the clients that I have over the years.

He elevated it so far as being respected, being heard, and having somebody value your ideas and implementing them. That’s huge. There are a lot of egos in a way when you get up at the C-Suite level. He’s not like that. He’s open to the things that he doesn’t know. That’s how we complement each other and play on each other’s strengths and weaknesses that make it all work.

Tell me about all of these remote and fractional employees and freelancers. You have 30 or 40 that are working amongst the businesses in terms of writers, freelancers, and designers. How do you keep them all aligned with the vision of what you are driving towards? How do you keep track of what everybody is working on to know if stuff is being delivered and you are hitting timelines?

Some days, I don’t feel like I have a chance on that. On the magazine side, it is a team effort. We’ve got our designer that has to keep track of all the deadline dates and the editor. It all seems to come together. We give deadline dates, and they have the editorial calendar that they know you have to have. Sometimes, we are chasing things down, and people haven’t signed releases and all of that. It is a team effort.

Are there technology tools that you are using? What are you managing the projects, tasks, deadlines, and stuff in?

A couple of Google spreadsheets, as simple as it is. On our website, we have a captain form, which is a feature submission form that we created that anybody they go to interview can send them there. We would collect all of their information, the links, the photos, photo credits, the release, and stuff. That has streamlined things for us. We have a monthly team meeting. We used to do it every couple of weeks for the first year. Once a month, we will have content planning, so I can keep up on who has what is coming up in future issues.

Podcast Magazine: Podcast Magazine collects contributions from freelancers through their website’s feature submission form.

Are you using Asana or Basecamp, or anything on project management for each managing system?

Not for anything when in that regard. We use Teamwork on the other side of the coin. We use that with our Icon Maker program, too, as far as them keeping their planning notebooks, call notebooks, and things like that. We have the messaging within the Teamwork system. I’ve looked at all kinds of different other ones when it comes to a project management system, and it always falls back to Teamwork. It’s very intuitive and easy to work with.

It’s interesting. I’ve always invested myself as a leader. I was at a program that Microsoft was running for CEOs. It was a two-day session on project management, and they were teaching CEOs how to manage complex project rollouts. Microsoft had banned the use of Microsoft Project at Microsoft. They had all of their project leads and project managers managing their projects using Microsoft Excel. They launched the entire Xbox company using Excel as the project management tool. I was like, “Why overcomplicate it?”

We have Google Sheets and a lot of different things that we have that become the Bible. Our new media summit is a 200-person live event with multiple people involved. Everybody has a tab for what they have to do. It was like the old time event days when I would go to a golf tournament that I organized, and I’d got my binder in hand with all the dividers, and it was all on a spreadsheet.

I was about to ask you about the live events. Tell me about the live events and this Podfest Expo. Are you running it live? Are you running it in April 2021?

No. It’s slated for August 2021. I wish I could share a lot more details than I have on it with you but it’s still coming together. We have been in this limbo of, “Do we try to do something live?” It’s going to end up more of a hybrid event. We may have some speakers and things like that come in live and then do the rest on Zoom.

We will probably be more open by August 2021 but then, in the same vein, who the heck knows?

We were looking at LA, which is slow to come to opening up with anything. You can’t wait until August 1st, 2021, to collect a venue, do all the planning, and tell people where it’s at. We will either do it as a hybrid or delay it. I don’t anticipate us delaying it. We will find a way to make it happen in August 2021.

You mentioned earlier that you, and I don’t remember how you phrased it but you are always learning. It sounds like you are a self-driven learner. How have you worked on your skills as a second-in-command over the years? How have you grown as a leader?

I would say probably the biggest teaching opportunities have been listening to the people in our world. We have such incredible people that we attract, Steve especially. There are a lot of givers. We expand the gamut from woo to woo-woo. There are all kinds of different things that I’m learning. It is the experience of learning more about myself and learning to work with a team.

Podcast Magazine: Listening to what other people have to say within your chosen industry is a huge teaching opportunity.

I’ve gone from this, “I work in a team environment,” and went through total quality focus, team building exercises, and this and that.” It was a whole initiative that the company I worked for went through for what would seem like forever but it was probably only two years. I went to work in front of myself, and all I had to answer to was my clients and figuring that out. I’m back in this team mode, and I’m responsible for being the one to lead the team and move the business forward. I’m a people observer and learning from that.

There are all kinds of podcast episodes. The guests that we had on Beyond 8 Figures when that show was going were incredible. There were the journeys that they have been on and the things that they did. There was a guy that made billions of dollars selling whose owner for coffee machines. It amazes me what ideas people come up with and the ingenuity that they have to do certain things.

I’m not a norm follower. I’m not necessarily a conformist. I don’t care what everybody else is doing. I’m going to do what I think is right in one direction or the other. I’m learning in that way by observing. I’m not a huge book reader. I listen and observe. I read articles and things like that. I don’t listen to the news to taint anything.

I have been very amazed at how much I’ve learned. We got 150 episodes out the door. It has been pretty amazing to sit, talk to, and read to 150 amazing second-in-commands. I’ve learned so much. You are included in that. Let’s ask my one final question. If you were going back to your 21 or 22-year-old self when you were getting started in your business career, what advice would you give yourself back then that maybe now you know to be true but wish you would have been known when you were 21 or 22?

I didn’t have a family at 21. It would be to stay true to yourself, to believe in what you can and in yourself. That would be the biggest thing. I don’t know that I’ve necessarily doubted myself along the way. Certainly, you have fears and things to overcome. I would say, “Do it, and you can do it.”

Stay true to yourself. You may have doubted yourself, and those fears are yours to overcome.

You are doing it. You’ve got a lot of complexity in everything you are managing, what you are running, and the impact that you are making certainly in the podcast world and for many businesses that are doing it. Kelly Poelker, the Executive Director for Podcast Magazine and the other two businesses that you are running with Steve, thank you very much for sharing with us on the Second in Command show.

Thank you. I appreciate you having me.

That was great.

 

 Important Links

• Podcast Magazine
• Steve Olsher
• Reinvention Radio
• Teamwork
• Andrew Warner’s Mixergy podcast – When does a startup founder need a COO?
• EO Fire podcast – Double Your Profit and Double Your Revenue in Three Years or Less with Cameron Herold.

About Kelly Poelker

Multi-faceted entrepreneur with a long history of providing high-level customer service, business support, consulting, coaching, and event management to businesses and leading entrepreneurs for over 35 years. A pragmatic idealist, author, strategist, and visionary with an incomparable track record of helping to facilitate dramatic results for six- and seven-figure entrepreneurs while holding them accountable to achieve their business goals and objectives.