Most leaders think they’re coaching. But in reality, they’re just checking in.
The difference? Coaching transforms people.
Check-ins just track progress.
If you’re a COO or senior leader, mastering one-on-one coaching might be the single highest ROI skill you can develop — for your team and your company.
Why Most “1:1s” Don’t Work
You block time on the calendar. You sit down. You ask, “How’s everything going?”
And for the next 30 minutes, you talk about tasks, not growth.
That’s not coaching — that’s management.
And it’s why most leaders never develop their people fast enough.
A great one-on-one goes deeper. It’s about building trust, diagnosing gaps, and helping your leaders think strategically about their own performance.
What Great One-on-One Coaching Looks Like
The best COOs don’t use 1:1s for updates. They use them to accelerate growth.
Here’s what that looks like:
- Less status, more strategy. Skip the to-do list — talk about goals, challenges, and decisions.
- Ask, don’t tell. Coaching means guiding through questions, not giving directions.
- Focus on mindset. Help your team see problems from a higher level — not just fix the surface issue.
- End with action. Every great 1:1 ends with a clear next step and accountability.
When done right, 1:1s create leaders who don’t just follow instructions — they think like owners.
The COO Advantage
As a COO, your calendar is your strategy. If it’s full of updates, you’re stuck managing. If it’s full of coaching, you’re building capacity.
One-on-one coaching multiplies your impact because it turns managers into problem solvers.
It builds judgment, confidence, and alignment.
Over time, it also frees you to think strategically — because your leaders can run with the details.
The Culture Effect
Regular, thoughtful coaching changes company culture. It creates psychological safety, stronger communication, and faster learning loops.
When people feel seen, supported, and challenged, they don’t just perform better — they stay longer. And that’s how COOs turn culture into a competitive advantage.
The Bottom Line
One-on-one coaching isn’t a “nice to have.” It’s the backbone of leadership development.
When you master it, you build a team that’s engaged, accountable, and constantly improving.
When you ignore it, you end up managing the same problems over and over again.
Ready to train your leaders to coach effectively — not just manage?
In just 6 hours, Invest In Your Leaders will teach your managers 12 proven leadership skills, including how to run powerful one-on-one meetings that actually drive growth.


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