Good To Great Archives

How To Communicate Company Culture To New Employees

Developing and communicating your company’s culture is a vital part of attracting and retaining new talent. You want to ensure that your company showcases its core cultural values as soon as a new employee starts their work there-or even sooner if possible-so...

Do My Customers and Employees Love Me?

When it comes to really understanding customers and employees, and understanding how much they like a company, most people are just guessing. They don’t have any real data and if they do, it’s often misleading. That’s why there is only one surefire...

Measurable Metrics for Your PR Team

Commonly, the typical PR person likes to write press releases, post them out to newswires, and say a little prayer that your company’s stories will be lucky enough to get in the media. It’s not surprising that’s the preferred method of many PR teams....

Tips for COOs – Tip #5: Hiring

Hiring the right people is a vital part of ensuring the success of your company. Knowing how to do so is one of the most important things you can do as a leader and COO for you and your company. In order to ensure that you are hiring the right executive team, the team...

Tips for COOs – #4: The Vivid Vision®

As a COO, it is crucial that you know how your CEO sees the future of the company so that you can map out how to get your company to grow. You need to be clear about your CEO’s vision for the company in order to do your job. The solution to that is a thing...