Why Strong Branding Matters

Apr 16, 2020 | 0 comments

A strong company needs a strong brand. Your brand is what defines you as a company. It’s what makes you more than just the product (or service) you’re selling – it helps you share your story and paint a bigger picture for your target audience.

Here are the reasons why it’s important to make sure your company has strong branding.

Strong Branding Increases Company Value

A strong brand is what makes your company valuable. Without a strong brand, you’re little more than simply the product you’re selling.

“Brands convey a uniform quality, credibility, and experience. Brands are valuable. Many companies put the value of their brand on their balance sheet.” – Forbes

The brand is what makes a company valuable. Think of whenever a company buys another company for millions – maybe billions – of dollars. They’re not spending all that money for the product, they’re spending it on the brand, and the loyal customers that come with it.

Strong Branding Improves Recognition

The stronger the brand, the more recognizable your company is. A customer is more likely to choose the brand that they recognized over the brand that they don’t for the exact same product.

“Brand recognition has one of the largest effects on whether a customer will choose you over someone else.” – COO Alliance

Strong branding allows your company to be recognized without the need for words. Think of those “guess the brand names” where all they show you is a logo (or even just a part of the logo). Most people can guess which company it is right away. Of course, those are some of the most iconic brands in the world, but it lends to the point that strong branding improves recognition.

Strong Branding Builds Trust

A customer trusts a brand they recognize. A brand that’s consistent and recognizable looks a lot more reputable to the customer and is, therefore, a brand that they will trust a lot more.

“If consumers trust a brand they also exhibit behaviors that demonstrate loyalty. Some 8 in 10 US consumers (82%) and three-quarters (75%) of global respondents say they will continue to buy a brand they trust, even if another brand suddenly becomes hot and trendy.” – Marketing Charts

A trusted brand with a trusted product creates loyal customers.

Strong Branding Creates Loyalty

Chances are your offering is not unique, but your brand needs to be. There are likely countless other versions of the product or services you are offering – so you need to use your branding to set yourself apart and create loyalty from your customers and clients. Your customer isn’t necessarily choosing your company for the product itself, they are choosing your company because of the branding and messaging attached to it.

“Creating this loyal following of customers can ensure continued success and help drive sales of your company’s products and services forward.” – Forbes

Your brand is what outlives the product you’re selling. Your brand is what keeps your company strong in an ever-changing market. Your brand is the thing that makes you known and what keeps you known.

If you have questions or would like more information, I’d be happy to help. Please send an email, and my team will get in touch with you!

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Written By Cameron Herold

Written By Cameron Herold

Cameron Herold is known around the world as THE CEO WHISPERER. He is the mastermind behind hundreds of companies’ exponential growth. Cameron’s built a dynamic consultancy: his current clients include a “Big 4” wireless carrier and a monarchy. What do his clients say they like most about him? He isn’t a theory guy—they like that Cameron speaks only from experience. He earned his reputation as the CEO Whisperer by guiding his clients to double their profit and double their revenue in just three years or less. Cameron is a top-rated international speaker and has been paid to speak in 26 countries. He is also the top-rated lecturer at EO/MIT’s Entrepreneurial Masters Program and a powerful and effective speaker at Chief Executive Officer and Chief Operating Officer leadership events around the world.