Blog Content for COOs & Leaders
Why Strong Branding Matters
A strong company needs a strong brand. Your brand is what defines you as a company. It's what makes you...
Beyond Bulletproof Coffee: Lessons on Leadership and Startup Growth
Editor's note: Anna left Bulletproof in 2019 shortly after she appeared on the Second in Command...
Top Ways to Motivate Your Sales Team
An unmotivated team equals a weak team, therefore you need to have strategies to constantly motivate...
Zendesk’s COO Has a Unique Strategy For Encouraging Collaboration
You might think an executive with an IT background could easily drop into any company to serve its...
The Importance of Social Media as a Marketing Tool in 2020
It’s 2020, and now more than ever it is essential that businesses are using social media as a...
How Bumble Encourages Kind Connections Around the World, and Inside the Company, Too
Sarah Jones Simmer's career started at a hedge fund in Los Angeles. But while she loves investing,...
What To Look For In A PR Hire
Finding someone to handle your PR can be tricky. Do you hire a writer? Should they have a business...
From the Board Room to the Baseball Diamond: How Brian Barren Took Corporate Process Development to the MLB
Working for a Major League Baseball team might seem like the pinnacle of big business for some. And...
How a Serial Entrepreneur Unexpectedly Became the COO of Elite Leadership Group YPO
Sean Magennis is a lifelong entrepreneur. In the early 1990s, he started a business consulting firm and...
The Qualities Of An Effective Salesperson
Salespeople need to possess a certain tenacity. The job requires the ability to listen and multitask...
How To Get The Most Out Of Supplier Relationships
Are you making the best of your supplier relationships? If not, it's never too late to start! "Supplier...
Creative Ways To Support Your Employees
"As a leader, you have a lot on your plate all the time. But one of the most important things (if not...
How Scribe Extends its Company Culture Beyond Full-Time Staff
Brittany Walters has always been obsessed with solving problems. “That’s been a common thread...
Why Your Competitors Are Your Biggest SEO Advantage
In most industries, the search engine results page (SERP) is an extremely competitive marketing...
How To Cut Unnecessary Expenses For Your Startup
Many businesses, especially when they first start out, blow through their budgets sooner than expected....
From Four Employees to 3,000: Shopify’s Rapid Growth Has Meant Constant Change for Its COO
Harley Finkelstein knew he wanted to be an entrepreneur when he was in college, trying to figure out...
1-800-GOT-JUNK? COO Reveals Company Playbook For Developing Rock-Solid Teams
Imagine commuting across the country on a weekly basis and actually missing it when you don’t have to...
How Strong Leaders Encourage Healthy Team Dynamics
Strong leaders encourage healthy group dynamics. They stay ahead of issues and make sure everyone on...
How to Invest In Your Employees
Investing in your employees is one of the best ways to build a loyal, competent, and supportive company...
What Is Net Promoter Score (NPS) & How To Calculate It
“Most businesses track their online reviews religiously yet they have no metric to assess an even...