Cameron Herold Archives

Measurable Metrics for Your PR Team

Commonly, the typical PR person likes to write press releases, post them out to newswires, and say a little prayer that your company’s stories will be lucky enough to get in the media. It’s not surprising that’s the preferred method of many PR teams....

Tips for COOs – Tip #5: Hiring

Hiring the right people is a vital part of ensuring the success of your company. Knowing how to do so is one of the most important things you can do as a leader and COO for you and your company. In order to ensure that you are hiring the right executive team, the team...

Tips for COOs – #4: The Vivid Vision®

As a COO, it is crucial that you know how your CEO sees the future of the company so that you can map out how to get your company to grow. You need to be clear about your CEO’s vision for the company in order to do your job. The solution to that is a thing...

Tips for COOs – #3: Payment Structure

What should you pay your employees? Payment structures can be a hard task to figure out. It can be difficult to decide what to pay your employees. Often, your employees expect a certain kind of pay based on their titles, but sometimes employees are given titles that...

Tips for CEOs – #1: Hire a Second in Command

There comes a point in every company’s growth where you need to hire a second in command. There is only so much you can do on your own. Your time isn’t limitless, and the last thing you need is to suffer from burnout. So, why should you hire a second in...