Ever wondered why one song can instantly give you chills… while another makes you feel nothing at all?
In this episode, Selina Meere, COO of Trevanna Tracks, pulls back the curtain on the invisible system behind the music you feel in films, ads, and media. From navigating complex rights and scaling music operations for global brands to leading without a playbook, this conversation dives deep into what it really takes to operate at the intersection of creativity, technology, and leadership.
They explore the realities of being a COO, managing elite teams, making high-stakes decisions, and building trust in environments where there are no clear answers.
If you want to understand how world-class operators think, lead, and execute under pressure, don’t wait. The cost of staying reactive instead of strategic is too high. Hit play now for insights you won’t hear anywhere else.
Timestamped Highlights
[00:00] – The hidden force behind why certain songs instantly trigger emotion in movies and ads
[02:14] – Why music licensing became exponentially more complex, and what most people don’t realize
[04:21] – The “Excel breaking point” that led to building a completely new category in media
[06:37] – From book publishing to COO, the unexpected career pivot that changed everything
[11:00] – The moment she had to learn DevOps, Agile, and engineering… from scratch
[13:40] – The leadership mistake most companies make during major internal transformations
[17:11] – How top teams actually prioritize when every client thinks their request is urgent
[19:01] – The hardest part of being a COO, and why there’s no such thing as a playbook
[28:12] – The real way to build confidence when making big, high-risk decisions
[31:54] – Why asking questions can quietly destroy trust, and how to fix it
About the Guest
Selina Meere is the COO of Trevanna Tracks, a pioneering music rights and workflow platform serving some of the largest media and entertainment companies in the world. With a background in publishing and PR, she has built a career partnering closely with founders to scale businesses, optimize operations, and drive growth across industries. Known for her adaptability and strategic thinking, Selina specializes in leading high-performance teams in complex, fast-evolving environments.
Mentioned Resources
- Chief (Women’s Executive Network)
- Random House
- Warner (client reference)
- Apple (client reference)
- Leila Hormozi
- Alex Hormozi
About the Co-Host
Sivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.
? Connect with Sivana on LinkedIn
Important Links
- Connect with Cameron: Website | LinkedIn
- Explore the COO Alliance – The World’s Leading Community for Seconds in Command
- Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book
- Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)
- Chat or video call with AI Cameron via Delphi
The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.
Sponsored by
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