In today’s episode of the Second in Command podcast, Cameron is joined by Matthew Kovacs, President and Lead Strategist of Blaze PR.
In this insightful conversation, Cameron and Matthew discuss the evolving landscape of a fast-changing professional field, exploring how emerging technologies are reshaping traditional workflows and mindsets. They unpack the tension between embracing innovation and managing skepticism, revealing how organizations navigate new tools to enhance efficiency while addressing cultural and economic challenges.
You’ll discover the power of storytelling as a strategic asset, emphasizing how personal journeys and company origins create compelling narratives that resonate beyond surface-level promotion. Through thoughtful reflections, the guests reveal the nuances of building authentic connections and fostering trust with diverse audiences, even amid uncertainty and rapid transformation.
This conversation offers practical advice, lessons learned over decades, and a glimpse into how forward-thinking professionals prepare for the next wave of disruption without losing sight of foundational values.
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Enjoy!
In This Episode You’ll Learn:
- Background on Blaze PR, a lifestyle agency working with various brands across different categories like beverages, CPG, retail, and home builders.
- The importance of media training for clients, including CEOs, spokespersons, and sales teams.
- The digital trifecta of earned media, owned media, and paid media, and how Blaze PR helps clients integrate these elements.
- The role of PR in driving traffic to stores like Costco and building brand awareness.
- Why PR firms must adapt and embrace new technologies such as AI to stay competitive.
- And much more…
Resources:
Connect with Matthew: Website | LinkedIn
Connect with Cameron: Website | LinkedIn
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