Behind every great founder is a Second in Command who makes it all work.
And behind the COO Alliance — there’s Meridith Kuba.
In this special 500th episode of The Second in Command Podcast, Cameron Herold (our CEO and Founder) sits down with Meridith Kuba, his long-time business partner and VP of Operations & Sales, for a candid, behind-the-scenes look at what it really takes to build a thriving leadership partnership.
Watch here: Inside the COO Alliance with Meridith Kuba
Nine Years, One Vision
Cameron and Meridith have worked side-by-side for nearly a decade.
Together, they’ve built a global community of COOs, refined the systems behind the COO Alliance, and scaled a culture rooted in loyalty, trust, and shared purpose.
In this episode, they pull back the curtain on the journey — from early challenges to moments of breakthrough — and share how clarity, communication, and connection shaped their success.
Lessons from a True Second in Command
Meridith opens up about the lessons she’s learned as a leader and operator — the kind that don’t show up in textbooks or MBAs:
- Delegation is an art. Systems matter, but follow-up matters more.
- Trust is built, not given. True partnerships require radical honesty.
- Culture drives performance. Growth means nothing if people aren’t aligned.
Her story is a reminder that great COOs don’t just run the business — they shape it.
The Power of Alignment
What makes Cameron and Meridith’s partnership last isn’t luck. It’s alignment.
Every goal, project, and decision starts with shared understanding. They communicate constantly, challenge each other respectfully, and celebrate wins together.
It’s a masterclass in how CEOs and COOs can scale trust and results at the same time.
A Partnership Built to Last
This milestone episode isn’t just a reflection — it’s a roadmap.
It shows how a visionary and an operator can build something extraordinary when they commit to growing together.
You’ll laugh, nod, and probably take a few notes on what real leadership partnership looks like behind closed doors.
Watch the full episode now:
Inside the COO Alliance with Meridith Kuba – Episode #500
Learn how trust, clarity, and communication power one of the most effective CEO–COO partnerships in business today.
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