"Where COOs Go To Grow"
Join The World’s Leading Community For The Second In Command
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Join a peer group and trusted community of executives who are the Second in Command for multi-million dollar organizations around the globe.
A Vetted Group Of COOs
Who Speak Your Language
Our COO training programs give you the tools, tactics & procedures you need to grow your business smarter and faster.
COO Alliance events and chief operating officer training sessions are carefully curated so you can:

Connect
You will feel understood and supported with this group of COOs, VPs of Operations, GMS and Presidents led by esteemed business growth guru, Cameron Herold.

Learn
Attend engaging COO training courses to learn ideas & systems from other industry leading operational executives to immediately grow revenue, save time and increase profit.

GROW
Get accountability and support from peers facing similar challenges and situations. Share and exchange ideas in a confidential setting.

EXCEL
Get new insights and fresh perspectives on operations, processes, and management so you can transform challenges into opportunities.

Our Goal Is To Help You Succeed In Your Role As The Second In Command
“After being a COO for many years, I realized there wasn’t a support group for COOs even though they’re leading a huge part of the company. I wanted to create an exclusive mastermind for the Second in Command where they get the support they need in order to grow themselves and the company.”
Cameron Herold – Founder of COO Alliance
COO Alliance Members App






MEMBERSHIP FEES
COO Alliance Membership
- $9,995 Annually
(Discounted rate $8,500)
*We are now also accepting Bitcoin and Ethereum in addition to USD.
- Optional In-Person 2021 Events
- Members can attend for $5,500
- Non-Members can attend for $7,500
- Get 10X your investment back in savings or projected profits – or your money back – no questions asked.
COO Alliance Membership Benefits
*12 Monthly 3-Hour Online Events PLUS Everything Below
Connection
Knowledge
Execution
Members Only Slack Workspace
Stay connected with the community through our private Slack Workspace and Private Member Directory.
COO Fortune Series™ (Value $29,995)
Learn directly from the Guest Speaker CEOs & COOs from top companies around the world.
COO Coach Access™ (Value $18,495)
12 monthly sessions to learn from globally renowned CEO/COO Coach Cameron Herold to keep you accountable and challenge you to grow.
COO Concierge Connect™ (Value $19,995)
Our concierge team is committed to connecting members to the people and resources they need when they need it.
COO Book Club (Value $4,995)
Join the only book club made exclusively for COOs and learn directly from authors.
Vivid Vision™ Planning (Value $24,995)
Reverse engineer the CEOs vision and create the plans to make it come true through sessions with Cameron Herold.
COO Cocktail Hour (Value $4,995)
We create opportunities for COOs to connect through virtual happy hours to bring members together virtually around the globe.
COO Insights (PRICELESS)
Get peer insights and advice during the peer presentations & problem solving sessions.
COO In The Media™ (Value $4,995)
The COO Alliances offers members opportunities to be featured on our Second In Command Podcast and in media publications that cover the COO Alliance.
COO Alliance Members App
Get the support you need when you need it with our mobile app and on-demand content created exclusively for members.
COOflix™
The only video library with years of archived guest speakers & member presentations specifically for COOs.
Tech Tools Database (Value $1,995)
Insights into what tech tools the other members are using, and why they’ve switched to them.
COO Vetted Peer Group
Get the support you need when you need it from other vetted global members.
Accountability Groups (Value $8,000)
Small groups of 3-4 COOs who you’ll meet up with periodically on your own in between events for brainstorming and accountability.
10X Guarantee (NO RISK)
Get 10X your investment back in savings or projected profits – or your money back – no questions asked)
Total Investment
$9,995 Annually
(Discounted Rate $8,500)
*We are now also accepting Bitcoin and Ethereum in addition to USD.
COO Alliance Membership Benefits
Connection
Members Only Slack Workspace
Stay connected with the community through our private Slack Workspace and Private Member Directory.
COO Concierge Connect™ (Value $19,995)
Our concierge team is committed to connecting members to the people and resources they need when they need it.
COO Cocktail Hour (Value $4,995)
We create opportunities for COOs to connect through virtual happy hours to bring members together virtually around the globe.
COO Alliance Members App
Get the support you need when you need it with our mobile app and on-demand content created exclusively for members.
COO Vetted Peer Group
Get the support you need when you need it from other vetted global members.
Knowledge
COO Fortune Series™ (Value $29,995)
Learn directly from the Guest Speaker CEOs & COOs from top companies around the world.
COO Book Club (Value $4,995)
Join the only book club made exclusively for COOs and learn directly from authors.
COO Insights (PRICELESS)
Get peer insights and advice during the peer presentations & problem solving sessions.
COOflix™
The only video library with years of archived guest speakers & member presentations specifically for COOs.
Execution
COO Coach Access™ (Value $18,495)
12 monthly sessions to learn from globally renowned CEO/COO Coach Cameron Herold to keep you accountable and challenge you to grow.
Vivid Vision™ Planning (Value $24,995)
Reverse engineer the CEOs vision and create the plans to make it come true through sessions with Cameron Herold.
COO In The Media™ (Value $4,995)
The COO Alliances offers members opportunities to be featured on our Second In Command Podcast and in media publications that cover the COO Alliance.
Tech Tools Database (Value $1,995)
Insights into what tech tools the other members are using, and why they’ve switched to them.
Accountability Groups (Value $8,000)
Small groups of 3-4 COOs who you’ll meet up with periodically on your own in between events for brainstorming and accountability.
10X Guarantee (NO RISK)
Get 10X your investment back in savings or projected profits – or your money back – no questions asked)
Total Investment
$9,995 Annually
(Discounted Rate $8,500)
UPCOMING EVENTS [ALL 3 HOURS]
ALL EVENTS ARE RECORDED AND SAVED IN THE APP
IF YOU CAN’T ATTEND LIVE
OCTOBER 14, 2020
10am PST

NPS – +81.4%
- Set It & Forget It Tech Tools & Automation
NOVEMBER 23, 2020
12pm PST

NPS – +88.5%
- Remote Employee, Remote Teams, Virtual Offices
DECEMBER 10, 2020
3pm PST

NPS – +22%
- Q4 Q&A [1.5 Hours]
- Zoom Happy Hour [1.5 Hours]
JANUARY 13, 2021
10am PST

NPS – +61%
- CEO/COO Dynamic/ Relationship/ Communication
- CEO Emotional Roller Coaster
- Communication with Key Team Members
FEBRUARY 23, 2021
12pm PST
- Funnels | Sales & Marketing
- Online & In-Person
- Selling on Amazon, WalMart.com etc.
MARCH 18, 2021
3pm PST
- Q1 Q&A [1.5 Hours]
- Zoom Happy Hour [1.5 Hours]
APRIL 29, 2021
10am PST
- Time Management, Productivity & Delegation
- Activity Inventory
MAY 19, 2021
12pm PST
- World Class Company Culture
JUNE 15, 2021
3pm PST
- Q2 Q&A [1.5 Hours]
- Zoom Happy Hour [1.5 Hours]
JULY 13, 2021
10am PST
- Show Me The Numbers! Metrics, Dashboards, & Financials
AUGUST 11, 2021
12pm PST
- Annual Planning & Budgeting
- Aligning Vision with Plan
SEPTEMBER 22, 2021
3pm PST
- Q3 Q&A [1.5 Hours]
- Zoom Happy Hour [1.5 Hours]
OCTOBER 13, 2021
10am PST
- Advisory Boards & Mentors
- Crucial Conversations & Radical Candor
NOVEMBER 16, 2021
12pm PST
- Goal Setting & OKRs
DECEMBER 15, 2021
3pm PST
- Q4 Q&A [1.5 Hours]
- Zoom Happy Hour [1.5 Hours]
JANUARY 2022
- Right People On The Bus Recruiting, Interviewing, & Hiring
- Dates/Time TBA
FEBRUARY 2022
- Onboarding, Leadership Skills, & Employee Development Plans
- Dates/Time TBA
- Q1 Q&A [1.5 Hours]
- Zoom Happy Hour [1.5 Hours]
- Dates/Time TBA
- Public Relations, Crisis Management, How to Leverage PR
- Dates/Time TBA
- Systems, Processes, & Playbooks
- Dates/Time TBA
- Q2 Q&A [1.5 Hours]
- Zoom Happy Hour [1.5 Hours]
- Dates/Time TBA
- Meetings & Working on the Biz
- Dates/Time TBA
- Work/Life Balance & Self-Care
- Dates/Time TBA
- Q3 Q&A [1.5 Hours]
- Zoom Happy Hour [1.5 Hours]
- Dates/Time TBA
- Project Management & Execution
- Dates/Time TBA
- Overcoming Obstacles & Reverse Engineering
- Accelerating Growth
- Dates/Time TBA
- Q4 Q&A [1.5 Hours]
- Zoom Happy Hour [1.5 Hours]
- Dates/Time TBA
COO ALLIANCE Member Stats
We firmly believe that diversity breeds innovation. We have worked to select members that represent a vast number of industries and creative business practices. We have worked to diversify our membership in regards to background, experience, age and gender. We have members from 5 countries, ages range from 26-62, and we have 66% male and 34% female.
NET PROMOTER SCORE: +81.15%
Revenue of member companies:
- Ranges from $3 Million-$250 Million
- Median (top of Bell Curve): $11.5 Million
- Mean (average): $22.4 Million
# of employees in member companies:
- Ranges from 13-4300
- Median (top of Bell Curve): 39
- Mean (average): 187
Do you Qualify?
Your Title
Your Company's Revenue
- COO
- VP of Operations
- Director of Operations
- President
- General Manager
$5M+
Annual Revenue
(Or Funding Raised)
TO TRULY MAXIMIZE THE BENEFITS, THINK OF THIS AS 3+ YEAR ONLINE & IN-PERSON COO TRAINING PROGRAM

Frequently Asked Questions
Yes, during the application process everyone has a video call with Cameron Herold (Founder) or one of our Directors of Business Development to share their goals and explore if they will be a great fit.
Annual Membership is USD$9,995 Annually (Discounted Rate $8,500). We now also accept Bitcoin and Ethereum in addition to USD.
The minimum requirements are as follows:
- Annual company revenue of $5MM+
- Be the true COO or Second-in-Command of the company.
- Run a team who reports to you as the Second-in-Command.
Each monthly event is 3 content packed hours. You and your team can also watch the recordings from prior events via the Member App at your own pace.
While we can’t promise that every COO will have the exact same experience, we do guarantee that you and your business will receive a 10x return on your investment. Some COOs have even reported a 100x return during their first year of membership too. We back up this 10x promise by offering you a full money back guarantee if you ever feel like your results are unsatisfactory.
Our COO training programs and courses cover a wide range of topics – both from a personal development and business development perspective. We take a holistic approach to supporting new and veteran chief operating officers. Check out our overview of upcoming (and past) events to see the topics we’re discussing this year.
2022 Vision
2022 Vision
The following is our COO Alliance 2022 Vivid Vision. It’s a detailed overview of what the COO Alliance will look like, act like, and feel like by December 31st, 2022. Sharing it with others helps it become a reality!
Our Core values
- Deliver What You Promise
- Be Open & Vulnerable
- Grow Big, Act Small
- Respect Everyone
- Have Some Effing Fun
What Our Members & CEOs Are Saying:
I am by nature a very shy person..
I am by nature a very shy person but this group of like minded individuals was welcoming and not intimidating at all. Cameron ran the virtual conference wonderfully and I have SO many ideas to put in place with my team and show the owners of my company.If you are a COO you need this
I was surrounded by people who know what I am facing at work, have been there too, and are willing to help. I am so happy to have found this group!It's not easy to find others who are..
It's not easy to find others who are familiar with the challenges that I face every day as a COO, and this group puts dozens of those exact people in the same room for a couple of days!This program has been extremely valuable for our COO
for me as the Founder, and for our organization. Our COO has learned valuable insights and strategies to help steward our company’s future. Cameron has a unique insight into business and the manner in which he curates this program that is unmatchedThe value of the COO Alliance has gone beyond just developing a stronger COO
and growing my business. It has been instrumental in allowing me as the founder and CEO to concentrate on the areas that I excel at. Cameron, while a little too tall and certainly not green, is quite the Yoda.Great training for any COO
Our COO has been in the COO Alliance for three years. It's been integral for her professional growth and the growth of our company. I recommend Cameron's program to anyone who asks (or even those who don't ask!)The amount of growth...has been exceptional.
The amount of growth that our business and our Director of Operations have seen has been exceptional. Our company continues to benefit thanks to the expertise of Cameron and his team, as would any company seeking to invest in the growth of their COO.ABOUT THE FOUNDER OF COO ALLIANCE,
Cameron Herold

Cameron Herold is the mastermind behind the exponential growth of hundreds of companies and has built a dynamic consultancy over the years, with past clients including a ‘Big 4’ wireless carrier and a monarchy. Cameron dove into entrepreneurship at an early age, running his own business with 14 employees by the time he was 21.
By the age of 35, Cameron had helped build his first TWO $100 MILLION DOLLAR companies. By the age of 42, Cameron drove 1-800-GOT-JUNK?’s spectacular growth from $2 Million to $106 Million in revenue, and 3,100 employees – and all in only six years. His companies landed over 5,200 media placements over those six years, including coverage on Oprah.
Not only does Cameron know how to grow businesses but his delivery from the stage is second to none – the current publisher of Forbes Magazine, Rich Karlgaard, stated “Cameron Herold is THE BEST SPEAKER I’ve ever heard…he hits grand slams.”
When Cameron steps off the stage, he doesn’t stop teaching. He is the author of the global best-selling book DOUBLE DOUBLE – in its 8th printing and in multiple translations around the world. He’s also the author of the top selling books Meetings Suck, Vivid Vision, Miracle Morning for Entrepreneurs, and Free PR.
Cameron is a top-rated international speaker and has been paid to speak in 26 countries to date. He’s also the top-rated lecturer at EO/MIT’s Entrepreneurial Masters Program and a powerful and effective speaker at Chief Executive Officer and Chief Operating Officer leadership events around the world. He also hosts the Second-in-Command Podcast where listeners can tune in for interviews with tips and insights from other high-level COOs.
