The World's Leading Network
for Seconds-in-Command.
"Where COOs
Go To Grow"
For full-time COOs & Second-in-Command leaders at $2M+ companies.
Featured In
Membership
2 Ways We
Help You Grow
The most exclusive peer community for COOs. Choose your path — or go all in on both.
Learn More01
Annual Online Membership
12 Monthly Mastermind Calls, 12 AI Expert Innovation Calls, and unlimited access to the Members Portal on Circle.
Minimum $2M revenue →
02
In-Person COO Connect Events
2 events per year. Vancouver, Scottsdale, or MIT near Boston. Your tribe in the same room.
Minimum $5M revenue →
See It In Action
12
Monthly Mastermind Calls per year
12
AI Expert Innovation Calls
2
Live In-Person Events
Your Tribe
600+ COOs Have Found Their Tribe
Annual members and COO Connect alumni. Second-in-Command — just like you.
Our Promise
The 10× Value
Commitment
Attend 10 of 12 calls, actively participate, and don’t find $59,000 in value — we refund you. No catch.
700+ members. Only four ever asked for a refund. When you show up, it works.
10×
Or We Refund You
Show up. Do the work. If you don't see 10× the value — we give your money back. Simple as that.
Learn More About MembershipMembers Say
What COOs &
CEOs Are Saying
Real results from real members — COOs and the CEOs who sponsor them.
★★★★★
"I was surrounded by people who know what I am facing at work, have been there too, and are willing to help. I am so happy to have found this group!"
Director of Org. Effectiveness — Kindred Bravely
★★★★★
"It's not easy to find others who are familiar with the challenges I face as a COO — this group puts dozens of those exact people in the same room."
President & COO — Hennessey Digital
★★★★★
"This program has been extremely valuable for our COO, for me as Founder, and for our organization. Cameron has a unique insight that is unmatched."
Co-Founder & President — College HUNKS Hauling Junk
★★★★★
"Our COO has been in the COO Alliance® for three years. It's been integral for her professional growth and the growth of our company."
CEO/Co-Founder — Annmarie Skin Care
Member Companies
Companies Represented
By Our Members
How Are YOU Doing As A COO?
Take the free skills assessment. Find your biggest growth opportunities.
Rate Your Skills Now →The Founder
Cameron Herold.
Built $100M companies.
Now he builds COOs.
Built $100M companies.
Now he builds COOs.
By 42, Cameron had already helped build two companies valued at $100M+ each. As COO, he took 1-800-GOT-JUNK? from $2M to $106M in revenue — and 3,100 employees — in just six years.
He's spoken in 29 countries, authored 6 books including The Second in Command, and hosts the Second-in-Command Podcast with 20,000+ monthly listeners. Forbes called him "THE BEST SPEAKER I've ever heard."
Learn More About CameronHe's spoken in 29 countries, authored 6 books including The Second in Command, and hosts the Second-in-Command Podcast with 20,000+ monthly listeners. Forbes called him "THE BEST SPEAKER I've ever heard."
Expert Access
Past Mastermind
Speakers
World-class experts on every call — insights you won't find anywhere else.
Who We Are
Our Core Values
Deliver What You Promise
Be Open & Vulnerable
Grow Big, Act Small
Respect Everyone
Have Some Effing Fun!
Members Portal
Your Hub —
Available 24/7
Recordings, resources, Q&As, and 600+ COOs — anytime, on Circle.
Member Login →
Common Questions
Frequently
Asked
Everything you need to know before applying. Still have questions? Talk to us.
Learn MoreWhat are the minimum requirements?
$2M+ annual revenue to join annually; $5M+ for In-Person Events. You must be the true COO or Second-in-Command running a team that reports to you.
Is there a call before I join?
Yes. Everyone speaks with the VP of Operations & Sales to share their goals and explore if they're a great fit.
How many events per year?
12 Monthly Mastermind Calls, 12 AI Expert Innovation Calls, and 2 Live In-Person Events.
Are sessions recorded?
Yes — all events are recorded and organized in the Member Portal on Circle, accessible immediately upon joining.
What topics are covered?
Finance, AI, Sales, Marketing, Operations, Leadership, Culture, Communication, Budgeting and more. This is not a course — it's your new peer group.
Is this a confidential environment?
Yes. Every member agrees not to share any information outside of the group. Privacy is taken seriously.
Join the World's
Leading COO Network
Leading COO Network
Boost your career. Connect with COOs leading multi-million dollar companies.
Learn More