The World's Leading Network
for Seconds-in-Command.
"Where COOs
Go To Grow"
For Full-Time COOs & Second-in-Command leaders at companies with $2M+ in revenue.
Featured In
Membership
2 Ways We
Help You Grow
Join the most exclusive peer community for COOs and second-in-command leaders. Choose your path — or go all in on both.
Book a Call to Learn More01
Annual Online Membership
12 Monthly Mastermind Calls, 12 AI Expert Innovation Calls, and unlimited access to the Members Portal on Circle — all year, every year.
Minimum $2M revenue →
02
In-Person COO Connect Events
2 live events per year in Vancouver, Scottsdale, or near Boston at MIT. Your tribe — other high-performing COOs — in the same room.
Minimum $5M revenue →
See It In Action
Want To Feel
Supported In
Your Role?
See what 600+ COOs already know. This is your community.
Watch the Video
12
Monthly Mastermind Calls per year
12
AI Expert Innovation Calls
2
Live In-Person Events
Your Tribe
600+ Chief Operating Officers Have Found Their Tribe
Annual members and In-Person COO Connect alumni. Second-in-Command to the CEO — just like you.
Our Promise
The 10× Value
Commitment
If you attend at least 10 of 12 Monthly Mastermind Calls, actively participate, and don't uncover at least $59,000 in value — we'll refund your investment. No catch.
Out of 700+ members, only four have ever requested a refund. When you show up, it works.
10×
Or We Refund You
Show up. Do the work. If you don't see 10× the value — we give your money back. Simple as that.
Learn More About MembershipMembers Say
What COOs &
CEOs Are Saying
Real results from real members — COOs and the CEOs who sponsor them.
★★★★★
"I was surrounded by people who know what I am facing at work, have been there too, and are willing to help. I am so happy to have found this group!"
Director of Org. Effectiveness — Kindred Bravely
★★★★★
"It's not easy to find others who are familiar with the challenges I face as a COO — this group puts dozens of those exact people in the same room."
President & COO — Hennessey Digital
★★★★★
"This program has been extremely valuable for our COO, for me as Founder, and for our organization. Cameron has a unique insight that is unmatched."
Co-Founder & President — College HUNKS Hauling Junk
★★★★★
"Our COO has been in the COO Alliance® for three years. It's been integral for her professional growth and the growth of our company."
CEO/Co-Founder — Annmarie Skin Care
Member Companies
Companies Represented
By Our Members
How Are YOU Doing As A COO?
Take the free skills assessment and discover your biggest growth opportunities.
Rate Your Skills Now →The Founder
Cameron Herold.
Built $100M companies.
Now he builds COOs.
Built $100M companies.
Now he builds COOs.
By 42, Cameron had already helped build two companies valued at $100M+ each. As COO, he took 1-800-GOT-JUNK? from $2M to $106M in revenue — and 3,100 employees — in just six years.
He's spoken in 29 countries, authored 6 books including The Second in Command, and hosts the Second-in-Command Podcast with 20,000+ monthly listeners. Forbes called him "THE BEST SPEAKER I've ever heard."
Learn More About CameronHe's spoken in 29 countries, authored 6 books including The Second in Command, and hosts the Second-in-Command Podcast with 20,000+ monthly listeners. Forbes called him "THE BEST SPEAKER I've ever heard."
Expert Access
Past Mastermind
Speakers
World-class experts join our monthly calls — sharing insights you won't find anywhere else.
Who We Are
Our Core Values
Deliver What You Promise
Be Open & Vulnerable
Grow Big, Act Small
Respect Everyone
Have Some Effing Fun!
Members Portal
Your Hub —
Available 24/7
Access recordings, resources, expert Q&As, and connect with fellow COOs anytime — all on Circle.
Member Login →
Common Questions
Frequently
Asked
Everything you need to know before applying. Still have questions? Book a call.
Book a CallWhat are the minimum requirements?
$2M+ annual revenue to join annually; $5M+ for In-Person Events. You must be the true COO or Second-in-Command running a team that reports to you.
Is there a call before I join?
Yes. Everyone speaks with the VP of Operations & Sales to share their goals and explore if they're a great fit.
How many events per year?
12 Monthly Mastermind Calls, 12 AI Expert Innovation Calls, and 2 Live In-Person Events.
Are sessions recorded?
Yes — all events are recorded and organized in the Member Portal on Circle, accessible immediately upon joining.
What topics are covered?
Finance, AI, Sales, Marketing, Operations, Leadership, Culture, Communication, Budgeting and more. This is not a course — it's your new peer group.
Is this a confidential environment?
Yes. Every member agrees not to share any information outside of the group. Privacy is taken seriously.
Join the World's
Leading COO Network
Leading COO Network
Boost your career. Connect with the top COOs leading multi-million dollar companies.
Book a Call to Learn More