Upcoming Events

Upcoming Events

To attend any of our upcoming events, apply now to become a member of our National Program.


Until our NEXT Event: January 25-26 (Starting on the 24th at 6pm) – Theme: Marketing and PR

Net Promoter Score (NPS): 85 | Average Rating: 9.5/10

If you are ready to grow as a COO and take off in business, there is no greater support than a COO Alliance National Membership! 


January 25-26 (Starting on the 24th at 6pm) – Theme: Marketing and PR

April 24-25 (Starting on the 23rd at 6pm) – Theme: People – Recruiting, Interviewing & Hiring
June 5-6 (Starting on the 4th at 6pm) – Theme: IT – Engineering & Tech Tools
September 5-6 (Starting on the 4th at 6pm) – Theme: Reverse Engineering- Strategic Planning, Goal Setting & Project Management
November 6-8 (Starting on the 5th at 6pm) – Theme: Building a World-Class Culture

2019 January Event – Marketing and PR

So many brands have amazing products and services, but need more exposure to their market buyers. Even those that have established promotional systems need continuing education on marketing strategies and new trends. Join us this January to learn how to get your brand recognized as a leader in today’s industry.

NEXT EVENT: January 25-26, 2019 with Andre Norman

ONLY 20 Spots Left!!

Known to many, as “The Ambassador Of Hope, Andre Norman’s experience and expertise is what empowers him to help people turn their situation around Andre travels around the world to serve as a mentor and listening ear for so many in need. He has made an impact working in the countries of Honduras, Bahamas, Sweden, Guatemala, Liberia & Trinidad. With inclusion being the center of his solution based efforts.

“One of the best events of the year!”

-Cameron Herold, World-Renowned Executive Business Coach & COO Alliance Founder

As the COO or second in command, you may feel like no one else understands the often tricky demands of your role in the company. There are hundreds of developmental opportunities for your CEO, but you haven’t yet found YOUR tribe.

We, at the COO Alliance, want you to know that you are not meant to do it alone! This is why we work so hard to provide measurable growth for our members and have been recognized by Fortune magazine as the leading professional development group for COOs. We want to continue to provide value however we can and wanted to make sure you are in the loop about extra spots opening up for our November “My Impact on Culture” event!

On November 15-16, 2018, we will be presenting the theme: Building a World-Class Culture with entrepreneur Michel Falcon who has leveraged his skills in building culture to produce over $20 million in annual revenue for his hospitality company.

Event Schedule

Employing his years of expertise as an executive business coach, Cameron customizes each event to be a comfortable, collaborative, and solution oriented EXPERIENCE. This is no ordinary conference. This is a tribe of your peers – all of whom are committed to limitless growth.

To gain the most value from the event, we strongly encourage all attendees to make travel plans that allow you to attend all sessions.

Typical Event Schedule

*Drinks and snacks throughout the day*


6pm: Welcome Cocktail Reception

We’ll have amazing food & drinks, member introductions, and dive right in to finding out the current problems facing attendees.


8am: Breakfast

Lavish breakfast spread, followed by commencement of the event.

Event Sessions

Each day is a combination of group discussion, small group breakouts, guest speakers, and custom advice from Cameron.  This is truly an opportunity to disconnect (no phones allowed!) from your daily pressures and to commit 100% to growing both yourself and your company.   Here, you will build lasting relationships, learn from qualified peers, and collaborate to solve issues your company is actually facing.

12pm: Lunch

Event Sessions

Group Activity & Dinner

At one of Cameron’s favorite local restaurants.


8am: Breakfast

Event Sessions, Lunch, & Closing

3-5pm: Informal Happy Hour

A chance to connect with other members before heading out.  You are welcome to leave anytime after 3pm on DAY 3, but many members choose to stay another night to enjoy our beautiful weather and celebrate new friendships.

After the Event


  • Following the event, connect with other members through private Facebook and LinkedIn groups.
  • Join Cameron on a quarterly video call with other members to check in and discuss solutions for new issues that may have popped up since the last event.
  • It’s not unusual for members to hit it off at an event and pair up as accountability partners!


Event Agenda

We do not provide the agenda ahead of time. This strategy allows all of our attendees to be fully present and in the moment.

Event Location
All events are hosted at the Royal Palms Resort and Spa nestled in the foothills of Camelback Mountain in beautiful Phoenix, Arizona.  The Royal Palms, voted Conde Nast’s Favorite Hotel in Arizona, offers guests the intimate atmosphere of private residence—along with the amenities of an award-winning luxury resort. Winding cobblestone pathways drape the property, leading to private nooks with crackling fireplaces and lush greenery. You may even forget that you are only 7 miles away from the Phoenix Sky Harbor International Airport.