Second In Command Archives - Page 12 of 16

Easy Steps to Turn PR Into a Profit Driver

When I say PR, what’s the first thing you think of? Is it significant companies trying to cover their butts like BP after the Gulf oil spill? Is it brands doing crazy things like jumps from space to get attention? Is it spin doctors trying to hustle the masses?...

Use A Rifle To Find Top Leaders

If you’re contemplating the use of a search firm, chances are you are looking for top leaders to join your team. There are thousands of search firms to choose from and making the right choice depends on the criteria you use in your selection process. Here are a...

Onboarding A New COO: Part 2 – The Ripple Effect

If you’ve been following along on our blog, you’ll remember my last post, where I talked about step one of onboarding a new COO. As I said in Part 1 – Resist The Urge To Let Them Do Their Job, it is essential that you immerse your new COO in the...

Onboarding A New COO: Part 1 – Resist Letting Them Do Their Job

We all know that recruiting and hiring the perfect COO for your company is not an easy task. It takes a lot of hard work, research, planning, and time. But once all of that is done, and you’ve hired the perfect person – then what? One of the things that I...

Tips for COOs – #1 The Skip Level Meeting

A skip-level meeting is when a COO skips over one of their direct reports, like a VP of marketing, to meet with their marketing team. The reason for the skip level meeting is to gain insights from that team and be able to talk to them without the leader present. It is...