PR Archives - COO Alliance

Measurable Metrics for Your PR Team

Commonly, the typical PR person likes to write press releases, post them out to newswires, and say a little prayer that your company’s stories will be lucky enough to get in the media. It’s not surprising that’s the preferred method of many PR teams....

How to Have a Successful PR Team

The typical PR person likes to write press releases, post them out to newswires, and say a little prayer to get your company’s stories out into the media. Why wouldn’t they do this? It’s the path of least resistance. You, the COO, nor your PR team...