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Case Study Book

Real COO Transformations

Six COOs. Six breakthroughs. One community that made it all possible.

Real stories, real outcomes
Systems you can implement today
From $2M to $250M companies

Inside the Case Study Book

Real leaders from real companies. See where they work and what they achieved.

What You'll Learn

Delegation

Hiring & Retention

Peer-Tested Frameworks

Operating Rhythms

Confidence Through Community

Better Decisions

Voices From the COO Alliance Community

I found my tribe. Being able to gain knowledge and talk to people at that level—it was really humbling to go, okay, I’m not alone. This group is my therapy.

Doug Smith

Don't hesitate. If you've ever spent money on a single thing for your growth and development, this money will be better spent here, period. The amount of confidence I have now is completely different. It's fun now.

Misti Ferris

The impact on the bottom line was easily a few hundred thousand dollars, if not half a million—significant enough to cost us one of our top initiatives for the year. I do not feel like I’m on an island anymore.

Reka Varga

Who It's For

You’re the true second-in-command—the one who translates vision into execution, manages the leadership team, and makes the business actually run. You lead a company doing $2M–$250M and you’re tired of operating in isolation. You want proven frameworks, a peer group who gets it, and direct access to operators who’ve already solved what you’re facing.

How It Works

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Featured Podcast

Second In Command

The #1 podcast for leaders who actually run the business. Cameron Herold—the coach who scaled 1-800-GOT-JUNK? from $2M to $106M in six years—interviews COOs and second-in-command leaders from the world’s fastest-growing companies. 500+ episodes of raw, unfiltered playbooks on delegation, hiring, scaling, and leading at the highest level. If you’re not the CEO, this is your show.