Vivid Vision: How to Align Your Company on a 3-Year Future

Most companies have a mission statement.

But ask 10 employees what the company is building toward, and you’ll get 10 different answers.

That’s because vague goals and disconnected strategies don’t inspire action.
What you need is a Vivid Vision — a detailed, 3-year picture of your company’s future that everyone can see, feel, and work toward.

What Is a Vivid Vision?

A Vivid Vision is more than a goal. It’s a painted picture of the future, describing your business in rich detail three years from now.

It covers:

• Culture: What it feels like to work in your company
  
• Customers: How clients talk about their experience with you
  
• Operations: What systems and processes look like at scale
  
• Brand: How your company is seen in the marketplace
  

It’s not a spreadsheet or a vague aspiration. It’s a story of your future success — written in the present tense.

Why Vivid Vision Works

• Clarity: Everyone sees the same destination.
  
• Alignment: Teams know how their work connects to the big picture.
  
• Inspiration: Employees and stakeholders feel energized by the future.
  
• Execution: With a clear target, leaders can reverse-engineer strategy.
  

How to Build One

1. Get out of the office. Create space to think beyond the day-to-day.
   
2. Imagine your company 3 years from now — in vivid, concrete detail.
   
3. Write it down in 4–6 pages, covering every part of the business.
   
4. Share it widely. Every employee, partner, and investor should read it.
   

Without a Vivid Vision, your company drifts.
With one, your team moves in lockstep toward the future — motivated, aligned, and clear.

Ready to craft your own?
Get Cameron Herold’s best-selling book Vivid Vision — the proven guide to creating alignment and momentum in any organization.