Free Guide

The First 90 Days

The New COO Playbook

Practical systems and frameworks to help new COOs build trust, create momentum, and lead with confidence from day one.

Proven frameworks from scaling $2M to $106M

Avoid the mistakes that derail new COOs

Build trust, drive impact, and lead with confidence

The 3-Phase Framework

Your first 90 days are not about proving you are smart. They are about building trust so people follow you.

Listen, Learn, Align icon representing the first phase of the COO 90-day framework

Phase 1: Days 1–30

Listen, Learn,
Align

  • Listen before trying to fix.
  • Understand the business and culture.
  • Align closely with your CEO and leadership team.
Goal: Build the foundation and earn trust.
Diagnose, Decide, Demonstrate icon representing the second phase of the COO 90-day framework

Phase 2: Days 31–60

Diagnose, Decide,
Demonstrate

  • Validate priorities and pressure-test ideas.
  • Decide what deserves attention first.
  • Deliver a few visible early wins.
Goal: Create momentum and prove impact.
Execute, Empower, Elevate icon representing the third phase of the COO 90-day framework

Phase 3: Days 61–90

Execute, Empower,
Elevate

  • Execute the quick wins that matter most.
  • Establish a durable operating rhythm.
  • Review, refine, and plan the next quarter.
Goal: Lead at full speed and elevate the organization.
“I hired you to be my partner, not my employee. I need you to stop doing and start leading.”
Cameron Herold, founder of COO Alliance

Cameron Herold

Founder of COO Alliance
Former COO of 1-800-GOT-JUNK? ($2M to $106M)

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