Free Video · Recorded Live at War Room

The Misunderstood
Role of the COO

Hiring a COO, or want a stronger one? Watch Cameron Herold break down what a great Second in Command really does, and why most companies get the role wrong.

What a great COO really does
How the CEO and COO work as a team
Hiring a COO or growing the one you have

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Full Talk

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$106M1-800-GOT-JUNK? revenue in 6 years

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10Years developing top COOs

What a Great COO
Really Does

Most CEOs know they need help. Few know what a great Second in Command is actually there to do.

Turns Vision Into Execution

The CEO paints the picture of the future. The COO builds the plan, the people and the rhythm to get there.

Complements the CEO

The best COOs are strong where the CEO is not, creating a true partnership instead of a second boss.

Runs the Day to Day

Owning operations frees the CEO to focus on vision, culture, sales and key relationships.

Builds the Team

Hiring, developing and keeping great people is one of the most important jobs of a Second in Command.

Drives Accountability

Clear priorities, metrics and meeting rhythms keep everyone aligned and moving in the same direction.

Scales the Company

Great COOs build the systems and processes that let the business grow without breaking.

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Delivered Live
at War Room

Unlock the full talk

Want the kind of Second in Command Brian Scudamore had with Cameron at 1-800-GOT-JUNK? In this talk, delivered live at War Room, Cameron shares what he learned about the role from the inside, and what most CEOs and COOs misunderstand about it.

This talk is for you if you are

A CEO hiring your first COO
A CEO who wants a stronger current COO
A COO or Second in Command ready to level up

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Here’s What Our
Leaders Are Saying

The best COO group in existence

I have been a part of other COO groups and I have to say that I gained more value in one meeting with the COO Alliance® than all of my previous group meetings combined. I highly recommend the COO Alliance® and I am eager to see what I accomplish this year with the help of this organization.

BBBrandon S. Bowers

WOW. The COO Alliance® is Simply Awesome!

Wow. The COO Alliance® is THE best thing for growth-minded senior management seeking to drastically grow their companies. Cutting edge speakers, a Circle community where COOs share tactics and advice, and where Cameron Herold moderates and provides his insight at every turn. The online references and webinars are incredibly helpful. No wonder they call Cameron the “CEO Whisperer” and the COO Alliance® is the best way ever to access not only his talent, but tap into best ideas of hundreds of like-minded COOs from all over the world. This is clearly the best investment I have ever made.

MVMarcus Viles

Amazing group of humans!

I’ve been in the COO Alliance® for a few months now, and have attended 1 event so far, and it is totally worth it. It’s a great resource to meet like-minded individuals with such a breadth of experience. And the energy and vibe is so welcoming, you really feel comfortable being open and honest. Would highly recommend for any COO!!!

CKClemens Kim

Awesome topics covered

We focused on time management, delegation and productivity. All are incredible topics for the capacity constrained business environment.

RBRandy Blackston

I am so grateful for the experience!

I am so grateful for the experience with the COO Alliance®. It has helped me gain knowledge, confidence and a support network that have all allowed me to grow exponentially in my role. The guest speakers are great at providing structured ideas that are easy to implement in our organizations and the breakout groups allow for great discussion around how others approach different areas of their operations. The relationships with other Ops leads has led to strategic conversations about shared challenges outside of the meetings as well so the value goes beyond the monthly or in person events. Highly recommend!

KMKristy MacLeod

Practical over theoretical, thank goodness!

I’m usually skeptical of taking trainings like this, but Cameron’s delivery, content and interactivity made it easy. His approach is practical and tangible, as opposed to theoretical and whimsical, which I greatly appreciate. Thank you Cameron for making me a believer and for helping me reach an inbox zero status!

RKRyan Kalalau

Great Course

Cameron’s course provides important, insightful, and realistic information. It is a definite asset to any leader.

LSLisa Scott

An inspiring, honest and realistic view on work & life

Cameron is bright, innovative and down to earth. His courses are user friendly and easy to understand and implement. It was a pleasure to hear him speak at our Amplify Event.

ZBZoe Barghout

Cameron definitely kept my attention

Cameron definitely kept my attention! The modules are plenty and short enough to keep me focused! The tips for successful, relevant meetings are the easiest to implement and I’ll be following his format for sure!

LLLorie Lehman

Down-to-earth leadership guidance that’s perfect for everyone

Whether it’s for a refresher course to seasoned leaders or people taking on leadership roles for the first time, Cameron Herold breaks everything down to be as successful as possible. His videos bring extra context to the copy and give you the “why” and “how” to make these changes. Just a great course!

JHJ. Hall

Empower
Your COO Now