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The Second in Command

Free for CEOs & COOs at $2M+ companies in the US & Canada — including shipping, on us.

Second in Command — Free Book by Cameron Herold

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CEO/COO Alignment

CEO/COO Alignment

COO Role

COO Role

7 Types of COOs

7 Types of COOs

Hiring the Right COO

Hiring the Right COO

Execution

Execution

Common Pitfalls

Common Pitfalls

The Second in Command book

A Practical Guide for
the Chief Behind the Chief

A clear playbook for stronger CEO/COO alignment, better execution, and scalable growth.

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*Valid only for CEOs or COO/Second in Command based in the US or Canada at companies with $2M + revenue.

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Who Is This Free Book For?

  • CEOs
  • COOs
  • Second in Command leaders
  • Companies with $2M+ revenue
  • Based in the US or Canada

Unleash the power of a COO:

  • Learn how top CEOs and COOs build alignment, accountability, and execution
  • The misunderstood role of the COO
  • The 7 Types of COOs and the role each plays
  • How to identify and hire the right COO candidate
  • The benefits a skilled COO brings
  • Discover how to bring in a COO with minimal disruption
  • Avoid common CEO / COO problems before they arise
  • How COO masterminds grow their skills, confidence, and connections
Cameron Herold

About the Author

Cameron Herold

“The CEO Whisperer” — Rich Karlgaard, Publisher, Forbes Magazine

Cameron Herold is the founder of COO Alliance and one of the world’s most sought-after executive coaches. As COO of 1-800-GOT-JUNK?, he grew the company from $2M to $106M in revenue — across 4 countries and 330 cities — in just 6.5 years. In 2016, he founded COO Alliance after recognizing that COOs — the engine behind every great company — had no peer community of their own. Today it is the world’s leading network for Chief Operating Officers.

Cameron has been paid to speak in 29 countries and on all 7 continents. He is the author of 7 best-selling books, including The Second in Command, and hosts the top-ranked podcast of the same name.

$2M→$106MRevenue growth at 1-800-GOT-JUNK?
7Best-selling books
29Countries as a paid speaker
2016Founded COO Alliance

The World’s Leading Network for Seconds-in-Command

Join the COO Alliance

Connect with elite COOs from $2M+ companies. Access exclusive peer groups, frameworks, and the insights that help you scale — faster and smarter.

Peer CommunityMonthly calls with COOs at your level — confidential, candid, and immediately applicable.
Proven PlaybooksSystems and frameworks Cameron has used across hundreds of fast-growth companies.
Global NetworkMembers across 20+ countries sharing what’s actually working right now.
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