APRIL SOLD OUT – Check out Our Sept Event – APPLY NOW!


April 26th - 28th, 2023 | Mountain Shadows Resort, Scottsdale, AZ

“The cave you fear to enter has
the treasures you’re searching for.”

This Event Will Be Different From ANY COO Alliance
or Business Event You’ve Ever Attended...

In October of 2022, I embarked on an 8-day journey in Bhutan.
Meditating at 10,000 feet in a cave, I became more clear than ever on the most effective approach to grow your company in the modern age.

My Vision for this COO Connect event is to empower you and your team with some of the practices I learned from the monks at the 14th-century Phajoding Monastery. With these lessons, you will grow your company and yourself to new heights.

You won’t want to miss this one-of-a-kind experience. While you won’t be meditating in a cave at 10,000 feet…. you’ll come back to your team and company with radical new insights and tools that will help your company grow and build the best modern workplace culture.

What’s in store? Two and a half days of deep exploration, curated sharing, and connection at the spectacular Mountain Shadows resort, with COOs from multiple countries, over multiple presentations, work groups, incredible meals, and fun activities.

This is why...

You’ll not only grow as a leader, but you’ll also build a lifetime of memories and friendships, and get a big deep introspective growth.
This will be the start of a lifelong journey: into connection, community, self-exploration, and growth. 

What you get is a deep connection to yourself, and how you want to show up as a leader in your company, and connect deeper to your leadership team and direct reports. 

We’re inviting you to our


Event on April 26th - 28th, 2023

In just 2.5 days, you’ll walk away with so much value that your company will consistently rank as a top workplace. 

$5,850 USD


$4,950 USD


$5,850 USD


$4,950 USD


2.5 Info-Packed Days of
In-Person Learning Includes:

Guest Speakers

Guest Speakers will take us on an inward growth journey as leaders helping us to be stronger in leading ourselves, our people, and our companies.

Member Presentations

Members will present on areas they are stuck in business and their personal lives, so we can share experiences to help them grow through these struggles.

Member presentations by your peers (many of whom are industry leaders) will allow you to assist each other in your growth, and learn how vulnerability can also be a strength.

Multiple Group
Breakout Sessions

Members will connect with peers of similar-sized companies, and with similar issues to grow together and build strong relationships, they will leverage for years to come.

You’ll be placed in small breakout groups - with 5 of your fellow COOs. Over the course of the event, you’ll have the opportunity to share and get feedback on some of your biggest life and business challenges (and provide feedback to the other COOs in your group).

Engaging Group Discussions

Led by our founder Cameron Herold, members will share the wisdom learned in breakouts and self-work to help each other grow.

These sessions will be an exploration into self-inquiry led by Cameron, an experienced COO with over 30 years of experience and training. Our group discussions and exercises will help you uncover some of your biggest blocks toward living life & leading people fully and authentically.

Playbooks / Worksheets

We will use a number of worksheets and tools during the event that you’ll be able to take back to your company to use with your employees, leadership team, and family members.

Meals & Evening Receptions

Community: You’ll be able to finally spend time, in person, with tons of the top COO Alliance members, who are the most committed and two feet in.

Connection: You’ll have time to organically connect with the other COOs - through meals, fun, downtime, and deep conversations.

Challenge: Once your boundaries are stretched, they’re stretched forever and you learn what you’re truly capable of.

What To Expect In Our COO Connect Event

Day One


April, Wednesday

Day Two


April, Thursday

Day Three


April, Friday

7:00 am - 8:00 am

Event Opener

Connect with other top-level COOs to learn how they’re building better companies

8:00 am - 9:00 am


You’ll be with other COO Alliance members who also want to deepen the power of community

9:00 am - 11:00 am

Pairs Going Deep

Learn from some top leaders, who typically charge tens of thousands of dollars to teach companies how to build amazing company cultures

Event Opener






the venue

Located near Scottsdale in serene Paradise Valley, the resort features striking architecture and stunning desert surroundings that create an energy of renewal that draws you into this unique destination.

mountain shadows Resort


Event Speakers


Former Hindu monk turned entrepreneur, dedicated to helping others achieve success through understanding their own mind.

Chip Conley

Hospitality guru and author, founder of Modern Elder Academy. Helping others lead a life as deep as it is long.

Warren Rustand

Public servant turned entrepreneur dedicated to helping others grow.

Meet Our Past Event Speakers

Sean Stephenson

Therapist. Self-help author. Motivational speaker. Three Foot Giant who changed the world and is missed by millions.

John Ruhlin

Champion Cutco salesman turned gift giver extraordinaire. Now changes personal and business relationships through Giftology.

Andre Norman

Former prisoner on a 100 year sentence who turned his life around to attend Harvard. Now known as the Ambassador of Hope and mentors people across the globe.

Dr Patty Ann Tublin

Relationship, emotional intelligence, and communication expert across all platforms. Works with both couples and businesses to build successful, meaningful relationships.

Roland Fraiser

Lifelong entrepreneur and founder of 6 different Inc. Magazine fastest growing companies in the e-commerce, e-learning, real estate and SaaS spaces.

Michel Falcon

Employee experience and company culture expert. Helps companies across the globe. Currently serving others his masterful style of people first culture and amazing Peruvian food at his first restaurant.

Matthew Hunt

Now helps B2B companies scale through LinkedIn personal branding.

Barbara Annis

CEO of Gender Intelligence Group. World-renowned expert on Gender, Diversity, and Inclusive Leadership.

Jonathan Keyser

Commercial real estate guru focused on aligning real estate with business requirements. Hostage negotiator in the world of Landlord / Tenant conflicts.

paul johnson

Serial Entrepreneur, Former Mayor of Phoenix, Arizona

reid tracy

President and CEO, Hay House, Inc.

open to seconds-in-command only

COO, VP OPS, President, Director OPS, etc. - No CEOs Allowed


Jana Kortusova


Clifton Linde

Thermal Scientific, Inc.

Jake Heeb

Wishing U Well, Inc

Delaney Keating

Pando Telecom

Dan Alia

The Speaker Lab

Clay Spitz

Chief Outsiders

Reka Varga Vienne

Phillip Jeffries

Clemens Kim

Cloré Beauty Supply

Tim Duffany

M Duffany Builders

Cody Barton

COO, Start Virtual

Brittany Martin

Hello 7

A Message from Cameron...

Our Goal is to Help You Succeed in
Your Role as the Second-in-Command.

“After being a COO for many years, I realized there wasn’t a support group for COOs even though they’re leading a huge part of the company. I wanted to create an exclusive mastermind for the Second in Command where they get the support they need in order to grow themselves and the company.”
cameron herold
Founder of COO Alliance

Attend this In-Person Event on
April 26th - 28th, 2023

The first 20 people to sign up and pay will get their 3 days and 2 nights hotel accommodation covered, with a value of $1000. 

$5,850 Usd

2.5 DAYS
(Accomodations not included)

$4,950 Usd

2.5 DAYS
(Accomodations not included)

All Backed By Our

10x ROI Guarantee

If you don’t see a 10X ROI on your investment in this program, we’ll send you a full refund…No questions asked! That’s how confident we are that this is one of the best investments you’ll EVER make in yourself or your business.

In 5 years no one has ever needed to take us up on this offer.

Frequently Asked Questions

Who are the keynote speakers?

We’re not telling! It’s about the work you’ll do, not who is speaking to you - but you’ll love the speakers too.

Who can come?

COO Alliance Members (with a discounted rate), and vetted, non-member COOs and other seconds in command who do min $5M in revenue (they often make up 25% of the attendees).

How much does it cost?

Current COO Alliance Members $4,950 (Previous events were $6,300) Past COO Alliance Members and Non-Members $5,850 (Previous events were $7,300)

Is there a discount if I sign up early?

There is! If you are one of the first 20 to reserve your spot and pay in full, we'll pick up your room during the event! That's right - we'll pay for 2 nights at Mountain Shadows Resort (approximate value $1,000+).

What if I'm local and don't want to stay at the resort?

If you're local to the Phoenix area, we still strongly encourage you to stay at the hotel - the connection time with other COOs is so worth it! You're welcome to stay at your home and commute in each day, but you'll lose out on the offer.

Where is the event?

We’ll be hosted at the luxurious and beautiful Mountain Shadows Resort in Paradise Valley, AZ. Minutes from the Sky Harbor Phoenix airport, the resort is nestled in the foothills of Camelback Mountain. The weather in Phoenix in April can’t be beat - lots of sunshine with highs in the mid 80s.

What is the Cancellation Policy?

All event purchases are non-refundable. Refunds will not be issued.

  • Cancel before March 26, 2023 - Enjoy a $2,475 credit towards a future event or annual membership renewal
  • Cancel after March 26, 2023 - 100% forfeiture of your event cost

That being said, with travel insurance you can protect your investment in the event of any unforeseen emergencies. Check out worldnomads.com or your favorite travel insurance company.

When is the event?

We’ll start at 6pm on Wednesday, April 26 and wrap up at 4pm on Friday, April 28. You want to be here for every minute, so make sure you’re here on Wednesday afternoon and don’t book your return flight until 5:30pm on Friday (or later!)

Can I bring an associate, partner, or my spouse?

Sure, but we suggest that they join you on Friday and both of you stay for a weekend getaway. They’re welcome to join you during the week to sight see around Phoenix or to enjoy the resort, but none of the event activities are partner friendly - and you won’t want to miss any of them.

How much time will Cameron Herold spend with us?

He will be with you the entire 2.5 days.

Can I stay in touch with the office by bringing my laptop, cell, etc?

We can’t stop you from opening your laptop at the end of the day. But you will be 100% disconnected during the event itself. Quite frankly, this is the perfect time to truly disconnect and re-energize yourself, without bringing the office along. Put up an out of office notification and plan to grow!

Is this tax deductible?

As with all business related trips, this one should be tax deductible! However, we aren’t tax experts, so talk to yours.

What if I have more questions?

Please email Meridith at Meridith@COOAlliance.com with any remaining questions.

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