SCI San Diego

COO Alliance 

The World’s Leading Network For The Second-In-Command

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Must have 3MM+ annual revenue

Note: This is not a job opportunity.

Featured in

“Almost more than learning new skills, Herold says his members derive some of the best value simply from the relief and recognition that comes with finally being among their own.”

Cameron Herold Featured in Fortune Magazine

You are the ideal candidate if

You are the second-in-command (COO, GM, VP of Operations, President, etc.) and run company-wide operations.

Will Master:

  • Work-life balance
  • Driving company vision & growth
  • Streamlining work by leveraging technology
  • The creation & management of rapid growth
  • Communicating with the CEO & developing the relationship
  • A strong 3-year strategic growth plan with corresponding KPIs
  • Strategies to find your A-Team and building a culture that attracts them

The Best Investment You’ll Make In Your Company

Collaborate with your Peers

Your peers can be instrumental in your exponential success. At the COO Alliance, we’ve created a culture where we can be vulnerable with each other and comfortably share our fears, insecurities, weaknesses, dreams, desires, and goals. 

COO Alliance members recognize that their growth has come from learning from others, conversations with peers, and exchanging ideas with other seconds-in-command.

The COO Alliance is your tribe – not just a network. It is a group of people collaborating and sharing information to solve issues you are facing in real-time. 

World-Class Content

You won’t have a need to constantly check your phone – COO Alliance events capture your attention immediately.

Members run presentations to the group on areas that they feel stuck, and receive feedback from other members. We work through a variety of forms, worksheets, and exercises to encourage members to be introspective and grow themselves and their companies.

At COO Alliance events you can expect to receive guidance on a variety of key topics.

Safe Zone

Your tribe has a closed door policy. You can trust that nothing you say will leave the event.

We operate the meetings in a confidential environment that allows everyone to feel comfortable in truly sharing and opening up with each other.

You can safely share problems you are facing and you’ll receive the support you are needing to find the solution. The COO Alliance only invites seasoned professionals to speak at these events about real problems the Second-in-Command is facing.

Bonus Time = 10x ROI Guarantee

We publicly market and stand behind our 10X return or money back guarantee. Since day one, we’ve told members they’ll leave with ideas that are worth 10X of their COO Alliance investment in either savings or new revenue, or else we’ll give them their money back.

“BONUS TIME” is carefully calculated by members collaborating on an idea, assessing their delta, developing an implementation strategy and conservatively estimating how much savings or new revenue they are expecting. 

Our members ALWAYS hit Bonus Time. Listen to members share their bonus time below. 

Now Accepting New Applicants

Minimum Requirements:

You are in the second-in-command seat and run company-wide operations

You are running a team with a minimum annual revenue/run rate of $3M

You are interviewed & qualified

10x ROI or Your Money Back

We stand behind our guarantee. If you don’t capture “10x ROI” on your investment, we will give your money back - simple as that. We’ve never had to reimburse a member!

Current COO Members

Have a company revenue of $3MM – 280MM

Actively & openly participate at events

Have diverse backgrounds, ages and genders

Represent a vast number of industries

Support each other during and after events

“Everyone learns from experience, but I’d rather learn from the experiences of others.”

– Charlie Munger​

Members Learn to Scale Their Companies
At Every Event


"We have easily saved about $300,000 in costs [after this event] by having a lot more clarity about setting better goals, reverse engineering those goals so we can achieve everything we want... "

Brittany Walters
Director of Operations (Scribe Media)

"We’re in the seven figures ($1,000,000+) in terms of opportunities and savings…using these tools…"

Frank Girardi
VP of Operations (Secure It Tactical)

“From this event, I'm talking about $500,000. The first half is about $250,000 in savings annually, from reverse engineering our staffing strategy, start to reverse engineer...."

Jonathan Derby
Chief Information Officer (Ongoing Operations)

See What Other COO Alliance Members Have to Say...

COO Alliance City Chair: Kathy Henderson

San Diego

Kathy has over 30 years of executive management with expertise in strategy, business processes, accounting, operations and business information consulting experience. Her expertise in business analytics allows clients to gain insight into understanding, measuring, simulating, and optimizing performance. Kathy specializes in working with organizations, start-ups, and fast growth businesses in both the for-profit and non-profit sector. She has helped organizations to increase profits and develop replicable and scalable processes, which empowers employees to optimize performance. Kathy’s work has taken her from the sunny coast of San Diego to the far reaches of Siberia. She is always thrilled to see where it will take her next.

Cameron Herold, founder of COO Alliance

Cameron Herold, host of the Second-in-Command podcast, is a seasoned leader who has been in the COO role and brought a company from $2 million to $106 million! Cameron is one of many leaders you will get to learn from that have been there and succeeded. He is the mastermind behind hundreds of companies’ exponential growth. He earned his reputation as the CEO Whisperer by guiding his clients to double their profit and double their revenue in just three years or less.

An entrepreneur from day 1. At age 21, he had 14 employees. By 35, he’d help build his first TWO $100 MILLION DOLLAR companies. By the age of 42, Cameron engineered 1-800-GOT-JUNK?’s spectacular growth from $2 Million to $106 Million in revenue and 3,100 employees—and he did that in just six years.

Cameron Herold featured in...

San Diego City Forum

Network & collaborate with your second-in-command peers
Workshops around issues you are currently facing
Exclusive guest speaker(s)
Peer presentations

Are You Ready For 10X ROI?