Press Kit

Press Kit

The COO Alliance provides world class resources & peer-to-peer learning 2nd in Commands.

Press Kit

The COO Alliance provides world class resources & peer-to-peer learning
2nd in Commands.

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QUICK INFO
Net Promoter Score (NPS): 88.5
The COO Alliance was established May 4, 2016 when Founder Cameron Herold reached out to his Facebook contacts and asked them if they wanted their COO to be a part of a mastermind group. The overwhelming response he received catapulted his concept into a company. The COO Alliance is thriving and welcomes new members weekly! We proudly provide them with the peer group they desire and the resources and tools they need to be the dynamic leaders they are destined to be.
QUICK INFO 
Note Promoter Score (NPS): 88.5
The COO Alliance was established May 4, 2016 when Founder Cameron Herold reached out to his Facebook contacts and asked them if they wanted their COO to be a part of a mastermind group. The overwhelming response he received catapulted his concept into a company. The COO Alliance is thriving and welcomes new members weekly! We proudly provide them with the peer group they desire and the resources and tools they need to be the dynamic leaders they are destined to be.
Our Next Event, JUNE 6-7, 2019: IT – Engineering
& Tech Tools
Our Next Event, JUNE 6-7, 2019: IT – Engineering & Tech Tools
Days
Hours
Minutes
Seconds

CAMERON HEROLD

ABOUT OUR FOUNDER

About Our Founder
Cameron Herold is known around the world as THE CEO WHISPERER. He is the mastermind behind hundreds of companies’ exponential growth. Cameron’s built a dynamic consultancy: his clients have included a “Big 4” wireless carrier and a monarchy. What do his clients say they like most about him? He isn’t a theory guy—they like that Cameron speaks only from experience. He earned his reputation as the CEO Whisperer by guiding his clients to double their profit and double their revenue in
just three years or less.
CAMERON HEROLD
Cameron Herold is known around the world as THE CEO WHISPERER. He is the mastermind behind hundreds of companies’ exponential growth. Cameron’s built a dynamic consultancy: his clients have included a “Big 4” wireless carrier and a monarchy. What do his clients say they like most about him? He isn’t a theory guy—they like that Cameron speaks only from experience. He earned his reputation as the CEO Whisperer by guiding his clients to double their profit and double their revenue in just three years or less.

Enjoy this CNN Money video segment
with Cameron Herold

Learn From Our Founder
Media / Press Inquiries
 

Branding Assets

 

Branding Assets

Videos About the COO Alliance
Videos About
the COO Alliance
COO Alliance Member Testimonials
These are the testimonials from our COO Alliance members and event participants, enjoy!
COO Alliance
Member Testimonials

These are the testimonials from our COO Alliance members and event participants, enjoy!
Play Video
 

Podcast

 

Podcast

Second in Command Podcast
Premiere Episode!
Premiere Episode!

Welcome to the Second in Command podcast, where your host Cameron Herold interviews the Chief (Operating Officer) behind the Chief (Executive Officer) to learn their tips, systems, and insights from being the second in command of an amazing growth company.

Click Here To Listen!

Recent Guests

Cameron Herold’s Podcast Appearances

Cameron Herold’s Podcast Appearances

  • Nice Guys On Business: Ep. 342: Meetings Suck and Other Wise Words from the CEO Whisperer Himself, Cameron Herold + Click Here
  • The Create Your Own Life Show: Ep. 259: The Difference Between a $1 Million Dollar Business and a $100 Million Dollar Business | Cameron Herold + Click Here
  • Billion Dollar Body: Ep. 28: Miracle Morning for Entrepreneurs with Cameron Herold + Click Here
  • Mixergy: When does a startup founder need a COO? + Click Here
  • Mixergy: Cameron Herold coaches me on hiring (so I don’t collapse at my desk) + Click Here
  • Wheelbarrow Profits Podcast: Hire Right with Cameron Herold + Click Here
  • Leadership and Loyalty For Fortune 500 Executives: Why a Highly Effective COO is VITAL to Your Success + Click Here
  • TCF137: 1-800-GOT-GOALS? with Cameron Herold + Click Here
  • Habits 2 Goals: S4: 29: Cameron Herold: Vivid Vision + Click Here
  • The Digital Agency Show: E61: Paint A Picture Of Your Ideal Future With Cameron Herold + Click Here
  • The Inner Changemaker Show: Ep. 197 | Cameron Herold | How To Create A Vivid Vision + Click Here
  • The Impact Entrepreneur Show: Ep. 114 – Creating a Vivid Vision & Collaborating on the Future – with Cameron Herold + Click Here
  • The Mentee Podcast: S3 E17: How to Find the BEST Mentor You Could Ask For – with Cameron Herold + Click Here
  • Mentorbox Podcast: Ep.109: Cameron Herold, Why Authenticity Is Vulnerability + Click Here
  • The Destilled Man: Cameron Herold: How to Envision and Achieve Your Perfect Life + Click Here
  • Business Done Differently: Ep. 155: Writing Your Business’ Future Down With Cameron Herold + Click Here
  • Orange Label: The 19: Entrepreneur Edition With Cameron Herold – Part One + Click Here
  • Mitch Matthews: How To Make Your Meetings Not Suck! With Cameron Herold + Click Here
  • Orange Label: The 19: Entrepreneur Edition With Cameron Herold – Part Two + Click Here
  • Strong Suit 264: Why You Need To Take A Big Number Two + Click Here
  • Capacity Interactive: CI To Eye With Cameron Herold + Click Here
  • Mitch Russo: Ep. 73: Vision And Culture Will Double Your Revenue with Cameron Herold + Click Here
  • Take The Lead Radio: Ep. 342: Entrepreneurial Education System, A Change And A Challenge with Cameron Herold+ Click Here
  • E2: Entrepreneurs Exposed Ep. 36: The CEO Whisperer, Cameron Herold+ Click Here
  • The Home Service Expert Podcast: Ep. 11: Building A $100M Legacy In Entrepreneurship And Life+ Click Here
  • Live Different Podcast Vivid Vision: Align Your Life and Business Around a Vision of the Future with Cameron Herold+ Click Here
  • Coaching For Leaders: Ep. 345: How to Create a Vivid Vision, with Cameron Herold+ Click Here
  • How to Scale Your Business: Ep. 531: How to Scale Your Business | Cameron Herold+ Click Here
  • How To Lose Money: 141: How To Lose Money By Not Listening To Your CFO With Cameron Herold+ Click Here
  • The Ultimate Entrepreneur: Encounter Interview – Mastering Business Performance w/ Cameron Herold+ Click Here
  • Mindvalley Podcast: Cameron Herold on How To Create A Vivid Vision For Your Career And Life+ Click Here
  • 5 Minute Success – The Podcast: Cameron Herold – Secrets Of A CEO Whisperer Revealed+ Click Here
  • Mitch Russo: Ep. 135: The Power Of PR with Cameron Herold + Click Here
  • The Franchise Story: Ep. 28: The One thing every Franchisee & Franchisor needs to know with Cameron Herold + Click Here
  • Entrepreneurs On Fire: Free PR With Cameron Herold + Click Here
  • Born To Write: Ep. 045: Get FREE Publicity – Cameron Herold + Click Here
About Our Chairs
About Our Chairs
A killer culture starts at the top. We take vetting our chairs as seriously. City Forum Chairs set the tone for meetings and the entire group. City Forum Chairs are facilitators of the group, you aren’t actually mentoring or coaching members. You ensure that events stay engaging, relevant, and cultivate solution based conversations. As a City Forum Chair, you ensure that our Core Values are upheld at the City Forum level. Without our Core Values, we have nothing.
Listen To Our Member’s Take-Aways
Listen To Our
Member’s Take-Aways
Bonus time is the point at the event where you make back all or more of the money that you spent to be at the event. Enjoy hearing about our member’s bonus time experiences here:

Jim Kozel, COO, World Emblem International

Theresa LeBranch, COO, Executive Director, Allure Medical

Jim Kozel, COO, World Emblem International

Theresa LeBranch, COO, Executive Director,
Allure Medical

Tom Parmentier, COO, Express Homebuyers

Karolina Olamendi, COO, Career Excellence Academy

Guy Berry, COO, Arrowhead Health Centers

Roman Cowan, COO, College Hunks Hauling Junk

Trustpilot Reviews
Trustpilot Reviews
View All Reviews
Trustpilot is a valuable resource in providing social proof of a company’s reputation. We are Trustpilot certified and rated. Look through some of our reviews below:
View All Reviews Trustpilot is a valuable resource in providing social proof of a company’s reputation. We are Trustpilot certified and rated. Look through some of
our reviews below:

COO Alliance – Thank you!

Sophie Blais-Yalbir – Moving into the COO role from a sales role in our company was an exciting but daunting challenge. There wasn’t COO school. I was introduced to the COO Alliance as a way to meet and connect with other COO’s. Finally ‘friend’s’ who have the same challenges and opportunities I do to make our companies awesome. Appreciate Cameron’s no-nonsense style and the wealth of collective knowledge in the group.

Don’t hesitate to join, It’s absolutely worth it!

Rob Childers – I attended my first event recently and was blown away by the value I was able to take away. Just being in the same room as several other people who have faced similar problems to the exact ones I am currently facing was invaluable. On top of that Cameron and other guest speakers provide even more in depth knowledge on topics central to the theming of the event. I was able to make some great connections that I look forward to collaborating with in the future and it was great knowing there is a group out there focused solely on the COO/VP of Operations/Director of Ops etc. If you’re looking for an event to help you take your company to the next level and make some fantastic connections along the way, don’t hesitate to sign up for the COO alliance.

A pleasant surprise.

Theresa LaBranche – I have just attended the first event for my second year of membership to the COO Alliance. I am eternally greatful for the collective genius in this group and Cameron Herold’s expertise. Every time I come to these events my mind is so full of to do’s. After being here the clarity gained and time to step back and actually think makes all the difference. Worth every penny. I never expected the value I have received.

COO Alliance is the perfect resource

Jeanne Shockey – It’s been such a treat being part of such an amazing program. In the world of leadership we can often find ourselves in a lonely place. COO Alliance is the perfect resource because us leaders often find ourselves in situations where we realize “we don’t know, what we don’t know”. Having a room full of leaders that understand the struggles and share the same passion to win makes this such a unique program and that’s why I say it’s a treat. I leave there every time feeling restored and pumped up. I’m grateful Cameron had this vision and took the leap of faith and ran with it.

Grow Your Company and Your Leadership!

Brittany Walters – This is a carefully selected group of COOs from profitable, people-centered businesses in a wide variety of industries sharing decades of hard won lessons in a deeply supportive and inspiring environment. Cameron, Rachyl, Meridith, and the COO Alliance team do a fantastic job of facilitating discussions, selecting impactful speakers, and ensuring everyone walks away with actionable insights. It is an excellent group for #2s looking to grow both their company and themselves as leaders!

Grow Your Company and Your Leadership!

Brittany Walters – This is a carefully selected group of COOs from profitable, people-centered businesses in a wide variety of industries sharing decades of hard won lessons in a deeply supportive and inspiring environment. Cameron, Rachyl, Meridith, and the COO Alliance team do a fantastic job of facilitating discussions, selecting impactful speakers, and ensuring everyone walks away with actionable insights. It is an excellent group for #2s looking to grow both their company and
themselves as leaders!

A+++

Zach Obront – Excellent program. It was a complete gamechanger for our business as we grew. Cameron is the real deal.

Being part of the COO Alliance has…

Tom Parmentier – Being part of the COO Alliance has without a doubt had the greatest impact on my business career than anything else I’ve been apart of. The peer relationships I now have would have not been possible without the COO Alliance. Cameron delivers content and direction that is foucused and actionable for scale. I highly recommend the group for any “number 2”. I’ve now gone on to build a new business and would not have the confidence I now have in this endeavor without Cameron and the groups mentorship.

Best Investment in our Company!

Tina Anderson – Love this group! This has been the best investment in our company and I can already attribute much of our growth to what I’ve learned at the COO Alliance. I have learned things here that you simply don’t get from business books. These are real life COOs that are generous with their ideas and willingly share solutions to common problems that arise – it’s practical advice and it feels good to know others are going through the same issues. In addition to gaining insight from the members, we get to benefit from Cameron’s brilliance during the entire event as well as the quarterly calls. Can’t say enough about this organization!

Fantastic Group

Kerry Faix – Fantastic group! Nothing like any other that I’ve attended before. I’ve formed great relationships with high level professionals who are doing great things in their companies. I enjoy collaborating on ideas and systems and especially like learning from Cameron.

Awesome Group

Mimi Naghshineh – Awesome group! I always take away at least 2-3 ideas or improvements for my business no matter how short the interaction. Finding my ‘tribe’ of like minded people is just an added bonus!

Excellent resource and organization for…

Jim Kozel – Excellent resource and organization for COO’s. No better networking opportunity around.

Amazing group connecting second-in-commands

Guy Berry – Amazing group connecting leaders in like positions, giving unique perspective on leadership. No where will you find people dealing with similar challenges, as the second-in-command, coming together and sharing ideas. The value is 10x when the leader can bring back solutions to problems facing the organization.

Amazing group connecting second-in-commands

Guy Berry – Amazing group connecting leaders in like positions, giving unique
perspective on leadership.

Essential for 2nd in Commands

Roman Cowan – Great investment for companies looking to grow and/or see major improvements in key areas. Peer groups are powerful in themselves, and this COO focused group delivers a tremendous amount of value to the members and to our companies. For me, there is nothing like having healthy discussions with a dynamic group of people who play the same role as you do for their companies. This is where I get to work ‘on’ my business and its been game changing.

Essential for 2nd in Commands

Roman Cowan – Great investment for companies looking to grow and/or see major improvements in key areas.

There is no better place to surround…

Sophie Blais-Yalbir – There is no better place to surround yourself with peers – being the second in command can be a lonely place – not here!

Found my tribe! Great connections and learning with top notch COOs.

Erin Rand – Finally a high quality, focused forum for COOs/2nds in Command. It’s an excellent investment to keep growing and connect; been a game changer for me personally. It’s already got world class content and structure led by famous COO and author Cameron Herold but the magic is in the peer-driven development, connection and problem solving with people just like me.

Found my tribe! Great connections and learning with top notch COOs.

Erin Rand – Finally a high quality, focused forum for COOs/2nds in Command.

This is a great tribe of peers

Mitch Dodd – This is a great tribe of people that are interested in growing together and helping others in the community. The synergies amongst the second in command across so many businesses is amazing. Kudos to Cameron and his team for creating this group to learn and grow together.

This is a great tribe of peers

Mitch Dodd – This is a great tribe of people that are interested in growing together and helping others in the community.

Calling all Second in Commands!

Kate Shneyder – Join the COO Alliance and you will have found your “people!”

It is great to be with people who…

Brian Lakari – It is great to be with people who understand you.

I always take away valuable insight…

Dave Wheadon – I always take away valuable insight every time I attend. I would recommend the COO Alliance to any “second in command”.

Learning Opportunities

Steve Hoffa – Excellent learning opportunities for the #2. Great forum to discuss issues and ideas among peers not offered elsewhere. Guest speakers are always interesting and with valuable content.

Learning Opportunities

Steve Hoffa – Excellent learning opportunities for the #2. Great forum to discuss issues and ideas among peers not offered elsewhere.

Fantastic Program

Rachel Pachivas – This program has changed so much about the way I look at my job and business in general. Having this outlet to connect with others in similar positions has shown to be invaluable. I highly recommend this program to anyone in the COO position who could use any type of support in their role.

Fantastic Program

Rachel Pachivas – This program has changed so much about the way I look at my job and
business in general.

It is a quality program where you share experiences

Joe Esparraguera – It is a quality program where COOs have an opportunity to share experiences under the supervision of a former COO, Cameroon, who appears to have seen it all. What I like best about it is the guidance is never “preachy”, recognizing there is more than one right way to lead an organization. The unifying theme of many sessions is “value your people”. I always go to these events expecting just to enjoy the break from work, and end up more energized than ever to get back to work. It’s also a wonderful network to tap into when issues arise.

It is a quality program where you share experiences

Joe Esparraguera – It is a quality program where COOs have an opportunity to share experiences under the supervision of a former COO, Cameroon, who appears to have seen it all.

The COO Alliance is outstanding!

Craig Dexheimer – The COO Alliance has been the best professional development organization I have ever been a part of. It is great to be sharing thought leadership with my tribe!

Great group with lots of knowledge…

Jeff McConnell – Great group with lots of share knowledge. The value is in the collective experience of the members and their willingness to share. Highly recommended.

Cameron and his team put on an …

Darrell Epps – Cameron and his team put on an excellent program. I would recommend this for any COO, no matter how many years of experience that may have. I love how honest and trusting the group is, it makes you feel like you’ve come home.

Cameron and his team put on an …

Darrell Epps – Cameron and his team put on an excellent program. I would recommend this for any COO, no matter how many years of experience that may have.
COO Alliance Blog
COO Alliance Blog

Books

Books

Vivid Vision by Cameron Herold
Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies. In this easy-to-follow guide, Herold walks organization leaders through the simple steps to creating their own Vivid Vision, from brainstorming to sharing the ideas to using the document to drive progress in the years to come.

Amazon Rating: 17 reviews 5 stars
Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies. In this easy-to-follow guide, Herold walks organization leaders through the simple steps to creating their own Vivid Vision, from brainstorming to sharing the ideas to using the document to drive progress in the years to come.
Amazon Rating: 17 reviews 5 stars
Meetings Suck by Cameron Herold

In Meetings Suck, world renowned business expert and growth guru Cameron Herold teaches you how to use focused, time effective meetings to help you and your company soar.
This book shows you immediately actionable, step-by-step systems that ensure that you and everyone in your organization improves your meetings, right away.

Amazon Rating: 95 reviews 5 stars
Double Double by Cameron Herold

Double Double – A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less.

Amazon Rating: 205 reviews 5 stars
The Miracle Morning for Entrepreneurs - Cameron Herold and Hal Elrod
The Miracle Morning for Entrepreneurs brings you these principles in a whole new light—alongside the Entrepreneurial Elevation Principles and the Entrepreneur’s Elevation Skills. These are essential skills that you need to create a successful business and personal life.

Cameron Herold — Bestselling Author and a widely-respected expert on entrepreneurial mindset—brings his wisdom and insight to you using Hal Elrod’s powerful Miracle Morning framework.


Amazon Rating: 76 reviews 5 stars
The Miracle Morning for Entrepreneurs brings you these principles in a whole new light—alongside the Entrepreneurial Elevation Principles and the Entrepreneur’s Elevation Skills. These are essential skills that you need to create a successful business and personal life. Cameron Herold — Bestselling Author and a widely-respected expert on entrepreneurial mindset—brings his wisdom and insight to you using Hal Elrod’s powerful
Miracle Morning framework.  
Amazon Rating: 76 reviews 5 stars
free-pr-book-cover

Free PR – Public relations has always been an essential part of doing business which is probably why you’re shelling out big money to an outside PR firm. But the truth is that you don’t need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ditch these expensive, often ineffective outsiders.

More Tools

More Tools

Video Tools from the COO Alliance shop to improve your leadership as a COO
Social Media
Social Media

Visit us on YouTube, LinkedIn, Facebook and Twitter.

Visit us on YouTube, LinkedIn,
Facebook and Twitter.