Press Kit

Press Kit

The COO Alliance provides the best resources for the 2nd in Command to build their success and establish a mutually beneficial, yet firm relationship with their CEO.

Click Any of These Logos to Read Our Featured Articles:

Net Promoter Score (NPS): 77 | Average Rating: 9.2/10
The COO Alliance was established May 4, 2016 when Founder Cameron Herold reached out to his Facebook contacts and asked them if they wanted their COO to be a part of a mastermind group. The overwhelming response he received catapulted his concept into a company. The COO Alliance is thriving and welcomes new members weekly! We proudly provide them with the peer group they desire and the resources and tools they need to be the dynamic leaders they are destined to be.
Net Promoter Score (NPS): 77 | Average Rating: 9.2/10
The COO Alliance was established May 4, 2016 when Founder Cameron Herold reached out to his Facebook contacts and asked them if they wanted their COO to be a part of a mastermind group. The overwhelming response he received catapulted his concept into a company. The COO Alliance is thriving and welcomes new members weekly! We proudly provide them with the peer group they desire and the resources and tools they need to be the dynamic leaders they are destined to be.



About Our Founder

Cameron Herold is known around the world as THE CEO WHISPERER. He is the mastermind behind hundreds of companies’ exponential growth. Cameron’s built a dynamic consultancy: his current clients include a “Big 4” wireless carrier and a monarchy. What do his clients say they like most about him? He isn’t a theory guy—they like that Cameron speaks only from experience. He earned his reputation as the CEO Whisperer by guiding his clients to double their profit and double their revenue in just three years or less.

Enjoy this CNN Money video segment with Cameron Herold

Learn From Our Founder

Media / Press Inquiries

For all media inquiries, we invite you to email Meridith Kuba. Email: Click Here To Email  For all general questions, you may contact us here.

Branding Assets


Branding Assets

Videos About the COO Alliance
COO Alliance Member Testimonials
These are the testimonials from our COO Alliance members and event participants, enjoy!
Play Video




Second in Command Podcast
Premiere Episode!
Premiere Episode!

Welcome to the Second in Command podcast, where your host Cameron Herold interviews the Chief (Operating Officer) behind the Chief (Executive Officer) to learn their tips, systems, and insights from being the second in command of an amazing growth company.

Click Here To Listen!

Recent Guests

COO Alliance Membership Info
COO Alliance Membership Info

Why choose The COO Alliance?

1. We are the only network that solely supports the COO. We are not an off shoot of a larger organization that has added COOs into the mix, we are EXPERTS! We are exclusively committed to the COO and pride ourselves on understanding what you are facing and working to develop you as a COO.

2. The COO Alliance is your tribe- not just a network. It is a group of people collaborating and sharing information to solve issues you are currently facing! The premise of the group is not to get business opportunities, but to build relationships with experts in their fields and support one another to be better people holistically.

3. This group is not just a guy with a theory who wants to coach you. Cameron Herold is a seasoned leader who has been in the COO role and brought a company from $2 million to $106 million! Learn from someone who has been there and succeeded.
COO Alliance Membership Data
COO Alliance Membership Data

Revenue of member companies:

  • Ranges from $3 Million-280 Million 
  • Median (top of Bell Curve): $17 Million 
  • Mean (average): $35.3 Million

Number of employees in member companies: 

  • Ranges from 16-800 
  • Median (top of Bell Curve): 56 
  • Mean (average): 162
Our Core Values
Our Core Values
  • Deliver what you promise
  • Be open & vulnerable
  • Show respect for everyone
  • Grow big, act small
  • Have some effing fun
About Our Chairs
About Our Chairs
We all know that a killer culture starts at the top. So we take vetting our chairs as seriously, if not more so, than vetting our members. Our City Chairs will set the tone for the meetings and the entire group. While you are not mentoring or coaching, you are playing the role of the facilitator. You will be ensuring that events stay engaging, relevant, and cultivate solution based conversations. As a chair, you are our way of ensuring that our values are upheld at the City Forum level, because without our values, we have nothing. 

Have a question about being a chair? Here are some Frequently Asked Questions (FAQ).

Have a question about being a chair? Here are some Frequently Asked Questions (FAQ).

You earn 50% of the revenue from member’s fees. Each member pays 10k annually.

Until we have our 20th chair, the cost of membership is a one-time fee of $5,000. With your membership fee, you can open as many regions as you’d like, as long as you follow the proper procedures in doing so.

You can open as many as you’d like, provided that each region has at least 8 active members.

Before you get paid for your referral, you must be established and have an existing group. You must be a current chair, have an active City Forum group, with a minimum of 8 active paid members. At that point, you can receive 10% of the profit from that group. 

Anywhere you and your group feel comfortable. If you wish to meet at one of your businesses, a designated hotel or other location, that is up to you as the chair. However, any associated costs stemming from the location is the responsibility of the chair. 

For refreshments, we suggest members take turns bringing food on a rotating schedule. You can also choose to provide food yourself, at your own expense.

Yes, we will provide you with an agenda for every event, one month in advance.

The month following each event, you will be paid 1/6 of your total profit for the members in good standing at the time of the event.

We provide all of our COO Alliance branding, which includes content, collateral, verbiage, and strategy. We can also provide lead generation, should you choose to purchase leads from us. 

All marketing expenses are the responsibility of you, the chair. However, you are welcome to use any and all of our designated City Forums collateral for free. 

Please note that every chair needs to sit in as an observer at at least one COO Alliance National Program event prior to launching your own local group.

We project a time frame of 18-20 days from onboarding to going to market. Once your group is live, you’ll spend time interviewing members, meeting planning, and attending chair meetings, in addition to the 6 events per year. Expect to spend a few hours per week until your group is full. 

In your second year and beyond, we estimate that your total time commitment to be 7-10 days.

We will provide the agendas and review them with you the month prior to the event!

Load More

Our Member’s Success is Ours, Enjoy Their Take-Aways
Bonus time is the point at the event where you make back all or more of the money that you spent to be at the event. Enjoy hearing about our member’s bonus time experiences here:

Jim Kozel, COO, World Emblem International

Theresa LeBranch, COO, Executive Director, Allure Medical

Tom Parmentier, COO, Express Homebuyers

Karolina Olamendi, COO, Career Excellence Academy

Guy Berry, COO, Arrowhead Health Centers

Roman Cowan, COO, College Hunks Hauling Junk

Trustpilot Reviews
Trustpilot Reviews
View All Reviews
Trustpilot is a valuable resource in providing social proof of a company’s reputation. We are Trustpilot certified and rated. Look through some of our reviews below:

Excellent resource and organization for…

Jim Kozel – Excellent resource and organization for COO’s. No better networking opportunity around

Amazing group connecting second-in-commands

Guy Berry – Amazing group connecting leaders in like positions, giving unique perspective on leadership. No where will you find people dealing with similar challenges, as the second-in-command, coming together and sharing ideas. The value is 10x when the leader can bring back solutions to problems facing the organization today.

Essential for 2nd in Commands

Roman Cowan – Great investment for companies looking to grow and/or see major improvements in key areas. Peer groups are powerful in themselves, and this COO focused group delivers a tremendous amount of value to the members and to our companies. For me, there is nothing like having healthy discussions with a dynamic group of people who play the same role as you do for their companies. This is where I get to work ‘on’ my business and its been game changing.

There is no better place to surround…

Sophie Blais-Yalbir – There is no better place to surround yourself with peers – being the second in command can be a lonely place – not here!

Found my tribe! Great connections and learning with top notch COOs.

Erin Rand – Finally a high quality, focused forum for COOs/2nds in Command. It’s an excellent investment to keep growing and connect; been a game changer for me personally. It’s already got world class content and structure led by famous COO and author Cameron Herold but the magic is in the peer-driven development, connection and problem solving with people just like me.

This is a great tribe of peers

Mitch Dodd – This is a great tribe of people that are interested in growing together and helping others in the community. The synergies amongst the second in command across so many businesses is amazing. Kudos to Cameron and his team for creating this group to learn and grow together.

Calling all Second in Commands!

Kate Shneyder – Join the COO Alliance and you will have found your “people!”

It is great to be with people who…

Brian Lakari – It is great to be with people who understand you.

I always take away valuable insight…

Dave Wheadon – I always take away valuable insight every time I attend. I would recommend the COO Alliance to any “second in command”.

Learning Opportunities

Steve Hoffa – Excellent learning opportunities for the #2. Great forum to discuss issues and ideas among peers not offered elsewhere. Guest speakers are always interesting and with valuable content.

COO Alliance is the best way to meet…

Jim Kozel – COO Alliance is the best way to meet and interact with other COO’s as well as having access to great content and resources. Well done Cameron.

Fantastic Program

Rachel Pachivas – This program has changed so much about the way I look at my job and business in general. Having this outlet to connect with others in similar positions has shown to be invaluable. I highly recommend this program to anyone in the COO position who could use any type of support in their role.

It is a quality program where you share experiences

Joe Esparraguera – It is a quality program where COOs have an opportunity to share experiences under the supervision of a former COO, Cameroon, who appears to have seen it all. What I like best about it is the guidance is never “preachy”, recognizing there is more than one right way to lead an organization. The unifying theme of many sessions is “value your people”. I always go to these events expecting just to enjoy the break from work, and end up more energized than ever to get back to work. It’s also a wonderful network to tap into when issues arise.

The COO Alliance is outstanding!

Craig Dexheimer – The COO Alliance has been the best professional development organization I have ever been a part of. It is great to be sharing thought leadership with my tribe!

Great group with lots of knowledge…

Jeff McConnell – Great group with lots of share knowledge. The value is in the collective experience of the members and their willingness to share. Highly recommended.

Cameron and his team put on an …

Darrell Epps – Cameron and his team put on an excellent program. I would recommend this for any COO, no matter how many years of experience that may have. I love how honest and trusting the group is, it makes you feel like you’ve come home.
COO Alliance Blog
COO Alliance Blog
Advice from Clinton Senkow, COO of Infuencive

Advice from Clinton Senkow, COO of Infuencive

In episode eleven of the Second in Command Podcast Cameron…

Advice from Anton Sepetov, VP of Sales at &

Advice from Anton Sepetov, VP of Sales at &…

In episode nine of the Second in Command Podcast Cameron…

Advice from Jessica Higgins, COO of Gapingvoid

Advice from Jessica Higgins, COO of Gapingvoid

In episode eight of the Second in Command Podcast Cameron…



Vivid Vision by Cameron Herold

Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies. In this easy-to-follow guide, Herold walks organization leaders through the simple steps to creating their own Vivid Vision, from brainstorming to sharing the ideas to using the document to drive progress in the years to come.

Amazon Rating: 17 reviews 5 stars

Meetings Suck by Cameron Herold

In Meetings Suck, world renowned business expert and growth guru Cameron Herold teaches you how to use focused, time effective meetings to help you and your company soar.

This book shows you immediately actionable, step-by-step systems that ensure that you and everyone in your organization improves your meetings, right away.

Amazon Rating: 95 reviews 5 stars

Double Double by Cameron Herold

Double Double – A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less.

Amazon Rating: 205 reviews 5 stars

The Miracle Morning for Entrepreneurs - Cameron Herold and Hal Elrod

The Miracle Morning for Entrepreneurs brings you these principles in a whole new light—alongside the Entrepreneurial Elevation Principles and the Entrepreneur’s Elevation Skills. These are essential skills that you need to create a successful business and personal life.

Cameron Herold — Bestselling Author and a widely-respected expert on entrepreneurial mindset—brings his wisdom and insight to you using Hal Elrod’s powerful Miracle Morning framework.

Amazon Rating: 76 reviews 5 stars

More Tools

More Tools

Video Tools from the COO Alliance shop to improve your leadership as a COO
Social Media
Social Media

Visit us on YouTube, LinkedIn, Facebook and Twitter.