Why Did Cameron Create the Second in Command Podcast?

May 31, 2018 | 0 comments

If you’ve done any reading about Cameron, you’re well aware of his impressive past, working with CEOs to help companies grow – both as a COO and as a CEO coach. He has built companies in both Canada and the US – taking them from $1-2MM to well over $100MM. Through all his work as COO, or as the BackPocket COO, he has learned many things, taught many things, and learned about gaps in resources available to high-level executives.

Enter the COO Alliance and the Second in Command Podcast – The Chief Behind the Chief.

The reason Cameron Herold wanted to start the Second in Command Podcast is because the media often only interviews the CEO. You know, the entrepreneur. There are all kinds of press releases, announcements, news articles, and podcasts where entrepreneurs are being interviewed, but what about the COO? The person behind the scenes making sure that the CEOs dreams are coming true?

Yes, it is great to hear from the visionary, but we want to hear from the integrator. We want to listen and learn from the chief behind the chief, the one who’s making the dreams come true. And the reality is, that every successful entrepreneur has a Cameron Herold.

The Second in Command Podcast is for all COOs out there, all of the “Camerons” who are behind the scenes working their butts off for their companies. The Second in Command podcast is the show for all great business leaders to learn from the successes and failures of great seconds in command, from brands that we know or should know.

Cameron also asks them lots of questions about vision and operations, execution, culture, meetings, alignment with their CEO, and how to grow genuinely great companies and leaders. Cameron has often said that a leader’s job is to develop people, and we want you to learn from these fantastic COOs how they grow people as well.

Subscribe to the Second in Command Podcast. Share it with your tribe on Facebook, LinkedIn, and Twitter for us to make sure that we continue to share these ideas.

Also, drop us a note either in the comments or send us an email so that we know what other second in commands you’d like us to interview on our podcast!



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Written By Cameron Herold

Written By Cameron Herold

Cameron Herold is known around the world as THE CEO WHISPERER. He is the mastermind behind hundreds of companies’ exponential growth. Cameron’s built a dynamic consultancy: his current clients include a “Big 4” wireless carrier and a monarchy. What do his clients say they like most about him? He isn’t a theory guy—they like that Cameron speaks only from experience. He earned his reputation as the CEO Whisperer by guiding his clients to double their profit and double their revenue in just three years or less. Cameron is a top-rated international speaker and has been paid to speak in 26 countries. He is also the top-rated lecturer at EO/MIT’s Entrepreneurial Masters Program and a powerful and effective speaker at Chief Executive Officer and Chief Operating Officer leadership events around the world.