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Today’s episode features a conversation Cameron had with Christopher Ian Bennett of the Vancouver Film School Storyteller’s Studio podcast.
In this wide-ranging discussion, Christopher and Cameron discuss the importance of narrative and storytelling in the way you drive your business and the way you introduce your brand, whether personal or corporate. They discuss some of the core stories that most companies are working from, such as the traditional overcoming adversity story, outlining the struggles and mistakes the company has made and learned from on the road to success. They discuss the need for an entrepreneur’s story to be told as authentically as possible, while ensuring that it’s targeted at the right audience. Cameron also offers his thoughts on the current state of political advertising in the US and Canada, including why he thinks the advertising they’re doing is focused more on the coverage and the traffic, rather than the message.
In This Conversation We Discuss:
- The importance of narrative storytelling in the way you drive your business.
- The five core stories that most companies have.
- The importance of strategically syncing PR with marketing and sales.
- The potential for PR to be a platform for other narratives.
- Cameron’s picks for the top business books of the year.
Resources:
Connect with Cameron: Website | LinkedIn
Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”
Get Cameron’s online course – Invest In Your Leaders
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