Ep. 252 – The Art of Telling Your Story As An Entrepreneur

Feb 9, 2023

Today’s episode features a conversation Cameron had with Christopher Ian Bennett of the Vancouver Film School Storyteller’s Studio podcast.

In this wide-ranging discussion, Christopher and Cameron discuss the importance of narrative and storytelling in the way you drive your business and the way you introduce your brand, whether personal or corporate. They discuss some of the core stories that most companies are working from, such as the traditional overcoming adversity story, outlining the struggles and mistakes the company has made and learned from on the road to success. They discuss the need for an entrepreneur’s story to be told as authentically as possible, while ensuring that it’s targeted at the right audience. Cameron also offers his thoughts on the current state of political advertising in the US and Canada, including why he thinks the advertising they’re doing is focused more on the coverage and the traffic, rather than the message.

In This Conversation We Discuss:

  • The importance of narrative storytelling in the way you drive your business.
  • The five core stories that most companies have.
  • The importance of strategically syncing PR with marketing and sales.
  • The potential for PR to be a platform for other narratives.
  • Cameron’s picks for the top business books of the year.



Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders


Written By Cameron Herold

Written By Cameron Herold

Cameron Herold is known around the world as THE CEO WHISPERER. He is the mastermind behind hundreds of companies’ exponential growth. Cameron’s built a dynamic consultancy: his current clients include a “Big 4” wireless carrier and a monarchy. What do his clients say they like most about him? He isn’t a theory guy—they like that Cameron speaks only from experience. He earned his reputation as the CEO Whisperer by guiding his clients to double their profit and double their revenue in just three years or less. Cameron is a top-rated international speaker and has been paid to speak in 26 countries. He is also the top-rated lecturer at EO/MIT’s Entrepreneurial Masters Program and a powerful and effective speaker at Chief Executive Officer and Chief Operating Officer leadership events around the world.

Please Fill The Form Below To Apply: