Ep. 249 – Uncle Nearest Premium Whiskey CBO, Katharine Jerkens

Jan 24, 2023

Our guest today is Katherine Jerkens, COO of Uncle Nearest Premium Whiskey.

Katharine took the bold decision to leave her career of 15 years in the hotel business to help build what now is a very successful whiskey company.

With over 15 years of experience in the hospitality industry, Katharine brings a fresh perspective to the world of distilling. She helps solidify Uncle Nearest Premium Whiskey as the top premium spirits brand alongside distributors, bars, and restaurants worldwide. She joined the Uncle Nearest team prior to its launch in 2017 as employee #1 when founder and CEO Fawn Weaver approached her about the idea of starting the whiskey brand. Her extensive experience leading sales teams and ability to grow and cultivate global companies through her leadership has proven invaluable for the brand, which reached nationwide distribution in less than two years after the initial launch.

In This Conversation We Discuss:

  • The history of Uncle Nearest Whiskey and her path from the hotel industry to the world of whiskey distilling.
  • The challenge of rolling out to all 50 states in two years.
  • How they scaled the business during the pandemic and the maneuvering that was necessary.
  • How they switched between on-premise business (hotels, restaurants, etc.) and off-premise business (grocery stores, etc.)
  • The ways in which Katharine balances being a mom and a business executive.



Connect with Katharine:

Uncle Nearest Whiskey Website

Connect with Cameron: Website | LinkedIn

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Written By Cameron Herold

Written By Cameron Herold

Cameron Herold is known around the world as THE CEO WHISPERER. He is the mastermind behind hundreds of companies’ exponential growth. Cameron’s built a dynamic consultancy: his current clients include a “Big 4” wireless carrier and a monarchy. What do his clients say they like most about him? He isn’t a theory guy—they like that Cameron speaks only from experience. He earned his reputation as the CEO Whisperer by guiding his clients to double their profit and double their revenue in just three years or less. Cameron is a top-rated international speaker and has been paid to speak in 26 countries. He is also the top-rated lecturer at EO/MIT’s Entrepreneurial Masters Program and a powerful and effective speaker at Chief Executive Officer and Chief Operating Officer leadership events around the world.

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