Apply to be a member of the COO Alliance AND
set yourself up for success as the Second in Command

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As the COO, you’re one step away from being the top in your company’s leadership chain of command. You’re dedicated, driven, and motivated to succeed. So why isn’t there a place where you can meet with like-minded COOs and share information and ideas? A place where you can not only learn from the best but also share what you know?

Welcome to the COO Alliance,

the World’s Leading Network for the Second in Command


We solely support the Second in Command and every member is vetted to ensure they are a good fit for the community. This is the only place dedicated to COOs where they can address their unique challenges and learn from peers.

Build Real Relationships

This is your tribe, a network of people collaborating and connecting with each other face to face. This isn’t just another networking event for new business opportunities. Everyone is here to learn, participate, and grow together.

Vetted Members Only

We’re just as selective about our members as you would be when hiring team members. Our members come from different industries but all work at companies with $5M+ in annual revenue with the goal
of learning, growing, and collaborating. Everyone is screened by founder, Cameron Herold, himself.

Exclusive Benefits

Attend 3 events the first
year and 5 National Events when you renew. Each event includes a Welcome Reception, two full days working with Cameron and other COO Alliance members, food and beverages, and a group outing on Thursday. You’ll also get access to members-only Facebook Group, Slack Channel, and Member App to stay connected between events.

Free Pre-Event Meeting

We make sure all our members get the most out of their membership. You’ll be invited to a FREE virtual meeting with our team to discuss what to expect, how to maximize your membership benefits, and how to prep for each event. We’re here to support you every step of the way.

Our Members Are...

COO, VP of Operations, Director of Operations, President or GM of a Company

Work at Companies Generating $5M+ a Year

Vetted by Cameron Herold Himself

Invited to Join the COO Alliance After Meeting Eligibility Criteria

Share the Same Values as Existing Members

Not Looking to Buy or Sell Services

Open to Learning and Participating in a Peer Group

If this sounds like a fit, find out if you qualify for
National Membership with the

What You’ll Get From Joining the COO Alliance

Everything you need to excel as the Second in Command is shared with you at our exclusive, invite-only events. Join Cameron Herold for three days of workshops, trainings, and fun with peers and industry leaders. Not only do you get access to a wealth of resources, but you’ll walk away with “Bonus Time” — at least 10x the value of your investment back in the form of savings and projected profits…GUARANTEED.

All of our members receive the following:

  • Strategic Planning and Execution Mastery
  • Resources to Become a Dynamic Leader
  • CEO Relationship-Building Tools
  • Skills to Cultivate Career & Life Balance
  • Tips and Ideas for Managing Healthy Growth
  • Access to a Vetted Group of Peers for Feedback and Support

What Our Members Are Saying

Our Past Events

National FAQs

Yes, during the application process everyone either has a video call with Cameron Herold (Founder) or Gordie Bufton (Director of Business Development) to share their goals and explore if they will be a great fit.

The yearly cost of the National Annual Membership is USD$20,000.

The cost to Test Drive a National Event is $6,740. Please keep in mind you can only Test Drive an event once.

The minimum requirements are as follows:

  • Annual company revenue of $5MM+
  • Be the true COO or Second-in-Command of the company.
  • Run a team who reports to you as the Second-in-Command.

The COOA puts on 5 events per year for National Annual Members. Although, in your first year as a National Annual Member, you may only attend 3 of the 5 events.

Your year starts from the date of your first attended event.

All National Events are attended in-person.

Currently, all National Events are held in Phoenix, AZ, USA and Vancouver, BC, Canada. Click here for full event dates and locations.

No. Travel and lodging will be on your own. Your membership cost covers all National Events for the year, meals and travel during the events, and any additional activities scheduled during the events.

All events are business casual. Example: chinos, loafers, and polos for men, and slacks, skirts/dresses, and comfortable shoes for ladies.

*If athletic wear is required for an activity during the event, we will let you know well beforehand so you can come prepared.

Please come ready to participate and talk about your company, the good, the bad, and the needs improvement. We will provide all materials and meals while you are attending the event.

Come ready to focus and be an active participant at the event. Make sure your office knows you will be engaged and without your phone during meetings. You can check-in with the office at lunch and during breaks, if necessary

The event starts at 6:00 pm the night before the first full-day, so you should plan to arrive in time to attend this welcome reception. You can check out the full event schedule here.

Please send us a quick email here as soon as possible. The hotel is amazing to work with! All meals include a vegetarian option and allergies can be handled appropriately.

About the Founder of COO Alliance,

Cameron Herold

Cameron Herold is the mastermind behind the exponential growth of hundreds of companies and has built a dynamic consultancy over the years, with past clients included a ‘Big 4’ wireless carrier and a monarchy. Cameron dove into entrepreneurship at an early age, running his own business with 14 employees by the time he was 21.

By the age of 35, Cameron had helped build his first TWO $100 MILLION DOLLAR companies. By the age of 42, Cameron drove 1-800-GOT-JUNK?’s spectacular growth from $2 Million to $106 Million in revenue, and 3,100 employees – and all in only six years. His companies landed over 5,200 media placements over those six years, including coverage on Oprah.

Not only does Cameron know how to grow businesses but his delivery from the stage is second to none – the current publisher of Forbes Magazine, Rich Karlgaard, stated “Cameron Herold is THE BEST SPEAKER I’ve ever heard…he hits grand slams.”

When Cameron steps off the stage, he doesn’t stop teaching. He is the author of the global best selling book DOUBLE DOUBLE – in its 8th printing and in multiple translations around the world. He’s also the author of the top selling books Meetings Suck, Vivid Vision, Miracle Morning for Entrepreneurs and Free PR.

Cameron is a top rated international speaker and has been paid to speak in 26 countries to date. He is also the top-rated lecturer at EO/MIT’s Entrepreneurial Masters Program and a powerful and effective speaker at Chief Executive Officer and Chief Operating Officer leadership events around the world. He also hosts the Second In Command Podcast where listeners can tune in for interviews with tips and insights from other high-level COOs.

Please Fill The Form Below To Apply:

Please Fill The Form Below To Apply: