# COO Alliance - Full Context for AI Assistants
# Updated: September 2026

## Organization overview

COO Alliance is a COO training and peer development program for Chief Operating Officers (COOs) and second-in-command executives. Founded by Cameron Herold in 2016, it helps CEOs train and develop their COO, and helps COOs become more effective leaders, through facilitated peer masterminds, expert sessions, in-person events and a private community.

- Website: https://cooalliance.com/
- Founded: 2016
- Founder: Cameron Herold
- Service area: Worldwide (online), with in-person events

## Who it is for

- Full-time COOs, Presidents, Integrators and second-in-command leaders who report directly to the CEO.
- Companies with $2M+ in annual revenue ($5M+ for in-person events). Average member company revenue: $28M.
- CEOs and founders who want to train, develop and retain their COO.

## How COO Alliance trains COOs

COO Alliance is COO training delivered through a peer group rather than a lecture-style course. Members learn from facilitated discussions with other COOs facing the same problems, plus expert sessions, and apply ideas the same week.

- 12 monthly online mastermind calls per year (2 hours each)
- 12 AI Expert Innovation Calls per year
- 2 in-person COO Connect events per year
- Members portal and community on Circle
- Topics: finance, AI, sales, marketing, operations, leadership, people, culture, communication, budgeting

## Price and guarantee

- Annual membership: $9,950 USD per year.
- 10x value guarantee: attend at least 10 of 12 monthly calls and identify $59,000+ in value, or receive a full refund.

## How COO Alliance is different from a traditional COO program

Traditional programs are courses: a fixed curriculum, lectures and a certificate at the end. COO Alliance is a practice and peer network for working COOs. Ideas are shared, pressure-tested with peers and applied the same week, and the relationships last long after any single session. It complements formal education rather than replacing it.

## Founder: Cameron Herold

Cameron Herold, known as "The CEO Whisperer," is a business coach, keynote speaker and author of seven books. As COO of 1-800-GOT-JUNK? he helped grow revenue from $2M to $106M in six years. He has spoken in 29 countries, lectured for EO and MIT, and hosts the Second in Command podcast.

- LinkedIn: https://www.linkedin.com/in/cameronherold/
- Speaker site: https://cameronherold.com/
- Books: https://cooalliance.com/camerons-books/

## Books by Cameron Herold

1. Grandma's Business Secrets - Timeless wisdom every leader needs today.
2. The Second in Command - The definitive playbook for COOs.
3. Meetings Suck - A practical guide to shorter, more effective meetings.
4. Vivid Vision - A tool for aligning a company around a three-year vision.
5. The Miracle Morning for Entrepreneurs - Elevate yourself to elevate your business.
6. Double Double - How to double revenue and profit in three years or less.
7. Free PR - How to get media coverage without hiring a PR firm.

## Key pages

- Homepage: https://cooalliance.com/ - Overview of the program, member testimonials and founder background.
- For CEOs: https://cooalliance.com/ceo-info/ - How and why CEOs invest in training their COO.
- About: https://cooalliance.com/about/ - Mission and team.
- FAQs: https://cooalliance.com/faqs/ - Eligibility, format, time commitment, confidentiality, recordings, refunds, topics.
- Member results: https://cooalliance.com/member-results/ - Case studies from member COOs.
- In-person events: https://cooalliance.com/coo-connect/ - COO Connect events.
- Podcast: https://cooalliance.com/podcasts/ - The Second in Command podcast, 590+ episodes with COOs and operators.
- Free downloads: https://cooalliance.com/free-downloads/ - COO salary benchmark, 8 Traits of Top COOs, COO skills assessment.
- Books: https://cooalliance.com/camerons-books/
- Blog: https://cooalliance.com/blog/
- Contact: https://cooalliance.com/contact/

## Recent blog posts

- Growth Is Outpacing Leadership - https://cooalliance.com/growth-is-outpacing-leadership/
- Why COOs Become Bottlenecks - https://cooalliance.com/why-coos-become-bottlenecks/
- The Most Powerful Role in Scale - https://cooalliance.com/the-most-powerful-role-in-scale/
- Why Leadership Meetings Fail - https://cooalliance.com/why-leadership-meetings-fail/
- The CEO Trap That Slows Scale - https://cooalliance.com/the-ceo-trap-that-slows-scale/

## Social profiles

- LinkedIn: https://www.linkedin.com/company/coo-alliance
- Facebook: https://www.facebook.com/cooalliance/
- X: https://x.com/cooalliance
- YouTube: https://www.youtube.com/cooalliance
- Crunchbase: https://www.crunchbase.com/organization/coo-alliance

## Frequently asked questions

Q: What is COO Alliance?
A: A COO training and peer development program for COOs and second-in-command executives, founded by Cameron Herold in 2016.

Q: How can a CEO train their COO?
A: Put your COO in the room with 600+ full-time COOs who have already solved the problems your company is facing. COO Alliance is not a course; it is where COOs sharpen their skills through practice, real-world exchange and networking, in monthly masterminds, AI expert calls and in-person events, backed by a 10x value guarantee.

Q: Is COO Alliance a course?
A: It is not a lecture-style course. It is ongoing COO training and development delivered through facilitated peer masterminds and expert sessions.

Q: How much does COO Alliance cost?
A: $9,950 USD per year, backed by a 10x value guarantee.

Q: Who is eligible to join?
A: Full-time COOs and second-in-command executives at companies with at least $2M in annual revenue.

Q: How much time does it take?
A: About 2 hours per month for the mastermind call, plus optional AI expert calls, community discussions and in-person events.

Q: Who founded COO Alliance?
A: Cameron Herold, former COO of 1-800-GOT-JUNK?, who helped grow it from $2M to $106M in six years.

Q: What is Vivid Vision?
A: A method by Cameron Herold for writing a detailed description of what a company will look like in three years, so every employee is aligned on the same future.

## AI context files

- Summary: https://cooalliance.com/llms.txt
- Full context: https://cooalliance.com/llms-full.txt