Sometimes, even if you have a vivid vision, it can be difficult to connect the everyday work of employees to the goals of your company.
“In many organizations the vision is not communicated often enough or through sufficient channels to stay present and familiar to employees. – Forbes
This leads to confusion about the larger picture. It can also result in employee dissatisfaction and turnover since there is a lack of purpose and overall connection.
Since the job of communicating the vision is the responsibility of any good leader, here are some ways to make sure your employees ‘get’ your vision loud and clear.
Choose The Right Team
The support of your team begins before you get down to work. It helps to have a clear idea of what you are trying to achieve before you assemble your team.
Whether you use the same team on multiple projects or a brand new one each time, make sure you are in agreement about what really matters.
“Making the right choices about who to add to your support team is tough. Hiring well is an art, not a science. You’ll make mistakes along the way and hopefully learn a ton in the process. Keeping your eye out for a few key qualities will make it easier for you to distinguish between the would-be’s and the must-hires.” – Help Scout
Choosing individuals with prior experience on a particular type of project will also help raise the likelihood they will see things as you do.
Tie Everything To A Larger Mission
Everyone at your company is there for a reason. Chances are you even discuss this reason during the hiring process. Use these points of interest to help team members see how their work connects to a larger mission.
It’s important to give employees a sense of pride and purpose in their work. “Working with a sense of purpose boosts employee motivation, productivity, morale, and overall job satisfaction.” – Forbes
So, tie project tasks back to the goals of your company and those of your employees. This will give the work more meaning and ensure everyone knows their input really matters.
Tell A Story
Vision statements can often be impersonal and removed from the day to day work your team is tasked with. So, engage your employees more by telling them a story.
A good story will help your team members better understand what’s meaningful about their work. “…Even if your business isn’t saving the rainforest or building orphanages you can still cultivate a sense of pride in your employees” – Inc.com
Human beings are storytellers. We are more likely to support causes and companies who make us feel like we are part of something larger than ourselves.
Since every project will have meaning in the greater scheme of your company, study up on the importance of storytelling in business to get your employees behind your vision every step of the way.
Once you follow the tips in this blog, you can measure employee engagement through regular check-ins. It’s important to communicate on a frequent basis with your team to make sure you’re on the same page. This will set your team up to promote your vision as if it were their very own!
If you have questions or would like more information, I’d be happy to help. Please send an email, and my team will get in touch with you!