I Dare You to Do This:

I Dare You to Do This:

Roger was the COO of a multi-national organization based in Vancouver. He is a 45-year-old leader who takes pride in his ability to get things done and manage people. Like most COOs he was also a lone wolf. He is not a part of any communities like the COO Alliance or...
Measurable Metrics for Your PR Team

Measurable Metrics for Your PR Team

Commonly, the typical PR person likes to write press releases, post them out to newswires, and say a little prayer that your company’s stories will be lucky enough to get in the media. It’s not surprising that’s the preferred method of many PR teams. It’s the path of...