Be Yourself, Everyone Else is Taken

Be Yourself, Everyone Else is Taken

I must admit, I always struggled with writing down what the core values for my company BackPocket COO would be, and the same goes for the COO Alliance. In fact, I found it easier to put them in place for the companies I’d built in the past because I had teams of people helping. Learning to be yourself and accept yourself is sometimes easier said than done.

The difference is that Backpocket COO was me – along with some awesome virtual people doing design, research, assistance, SEM, writing, etc. But mostly me…

It was a while back now – but after helping a client’s company nail their core values, I was on a flight home, and I realized the core values for my company were already inside me, I just had to close my eyes, and feel them.

Then, in a rush, they came out:

  1. Do What You Love
  2. Be Authentic/Be Yourself
  3. Deliver What You Promise
  4. Balance Is Key

Once I scribbled them down, I knew they were right. They were values I already lived by and felt energized by. They fit like my Saturday, comfy, hangover jeans and sweatshirt did.

Do What You Love

This is based on the concept of Unique Ability by Dan Sullivan. Coaching, mentoring, and speaking are FUN for me. I’m great at them. I get energized doing them. And others get energy watching me. I love doing them. And I’d do them for free – but my kids really like to eat (and so do I).

Be Authentic/Be Yourself

It drives me nuts when people put on a game face, or a professional voice, etc. I’ve always found that when people are REALLY themselves, they resonate with everyone around them. My energy vibrates when I’m being me. I become a magnet, and I know it. When I wear what I want, say what I mean, and let my vulnerabilities out, others are attracted to me – and I am to them. It feels great being me. Besides, I might as well be myself, everyone else is taken.

Deliver What You Promise – Period. ‘Nuff said. If I need to explain this one – ummm, we can’t be friends.

Balance Is Key

I get one life. And I’m not going to live it working 65 hour weeks any more. I once did 117 hours in a week and wore it like a badge of honor. What an ass I was back then!

Now I try to live by a couple mantras:
1) Remain Interested to Remain Interesting (thanks Jillian Dixon Boxer)
2) The Lazy Entrepreneur (thanks Dave Feller).

I know ‘Girls Just Wanna Have Fun’ but damn it, I do too…and I am going to make sure that I do.

What are your core values?  Be yourself – and share in the comments below.

I’ll also take this opportunity to let you know that we’ve opened up the next COO Alliance event for a test drive. That’s right, you can come, be yourself, and make sure that COO Alliance is truly your tribe. Click here to apply now – and I hope to see you soon.

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