Ep. 126 - Casting Workbook President & Chief Marketing Officer, Christopher Ian Bennett

Ep. 126 - Casting Workbook President & Chief Marketing Officer, Christopher Ian Bennett

Our guest today is Casting Workbook’s President & Chief Marketing Officer, Christopher Ian Bennett.

With a career that began as a rookie political speechwriter, Bennett attended Trent University and developed his love of writing into the Public Relations and Corporate Communications space.  He worked several high profile national political campaigns including for the Deputy Prime Minister of Canada, The Hon. John Manley, and served several cabinet ministers and US Senators before being elected to the Green Party of Canada’s National Council and becoming the Leader of the BC Green Party, in 2007.  (He holds the record for the youngest leader of a Canadian Political Party at just 27 years old). In 2011, Business In Vancouver Magazine named him to their annual “40 Under 40 List”.

Stepping away from politics, he moved to California where he began to build his career in Communications, Marketing and Public Affairs for some of North America’s biggest brands, including Best Buy, 1-800-GOT-JUNK?, Guitar Center, and Sprint. 

In 2017, Bennett left his adopted home of Los Angeles, and moved back to BC. He was named Executive Producer and Creative Head for the Vancouver Film School, and in just 3 short years, he positioned the school to brand new award-winning status globally, including for the first time: “Top 25 Global Film Schools” & “Top Canadian Film School” from Variety Magazine, “Top Canadian Film School” & “Top 10 Global Film Schools” by Hollywood Reporter, “#1 Animation & VFX School Globally” by Animation Career Review Magazine, “#1 Game Design Program in Canada” by Princeton Review Journal. 

In March 2020, Casting Workbook Founder and Owner Susan Fox announced Christopher as their new President and Chief Marketing Officer. 

In This Conversation We Discuss:

  • The qualities that inspires Christopher to want to help people and put them in the spotlight while finding solace being the one behind-the-scenes 
  • Christopher’s career journey from Sprint to Vancouver Film School as COO to Casting Workbook as President and CMO 
  • How Christopher manages his time and the different priorities that competes for his time 
  • How Christopher and Casting Workbook was able to attract talent at reasonable prices 

Resources:

Connect with Christopher Ian Bennett: LinkedIn 

Casting Workbook – http://www.castingworkbook.com/

Storytelling for Entrepreneurs – https://www.youtube.com/watch?v=SlpE-PtRYIQ

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable

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